Edition 2012


Working groups: combine approaches with the points of view

Each year, the Forum d’Avignon publishes new and exclusive studies worked out in partnership with
international consulting firms. For more than five months, the themes are examined by working
groups, where economists, managers, sociologists, public actors, artists called upon their services to
go in depth into the topics and throw light on the perspectives.

The studies of the 2012 edition

Which tempo for cultural content ? with Ernst & Young

Today, half of the data available on the web didn’t exist two years ago. And the trend keeps on accelerating. Soon, half of the available data will be 18 month-old. This figure confirms our perception of time’s acceleration as much as it questions the rhythm(s) of production and distribution of cultural goods and services. How to measure its impact on the ecosystem of the cultural and creative industries and draw perspectives on what they « pass on »? 
Considering 12 countries at different stages of technological development and offering an analysis of the diverse components of the media sector, the Ernst & Young study recalls that the exponential increase of the digital supply, the more and more important access to contents and the multitask Homo conexus tendency to pass from one content or one platform to another largely participate to the acceleration of the medias’ tempo.
To reconcile the industrial time with the Homo conexus appetite, it is now necessary to pilot the technological innovation process. The study shows how media and culture entrepreneurs and politicians try to keep pace with the rhythm and even to overtake it.
Successful companies are the one who knew first how to encourage innovation and now know how to control it: don’t we say « Done is better than perfect » at Facebook?

Which culture and which cultural ‘contents’ do the digital generations receive, create and pass on ? with the Atelier-BNP Paribas

From two studies, one carried out with professionals, a priori in 5 countries, and the other with the
network of universities, partners of the Forum, this study will detail the influence of the new digital
tools and their use on the imaginary and will observe continuities and ruptures in the appropriation
and passing on of the cultural heritage by the generation of 15-25 year-olds.

The reasons to hope thanks to culture and creative imagination, with Louvre Alliance

The aim of the study, based on interviews made with international actors, is to identify, characterize
and make out the pools, the constraints, the creators, the particular experiences where the reasons
to hope thanks to culture and creative imagination are curling up.

The factory of culture, with Kurt Salmon

By answering several questions about the ‘factory’ of culture, the study aims at creating a
cartography of the processes and at observing the professions of tomorrow. In a world described as
in permanent and deep evolution, what are the new practices in term of innovation in the creative
industries? How does innovation materialize in the different stages of the cultural life cycle? How do
these innovations change the professions and ways of working? Can we theorize and process new
creative methods in order to give economy more on the whole?

Imagination and passing on: creators of value(s) ? with Bain&Cie

Music and video game, readers and other tablets, connected games …The last seven years have seen the development of multiple technologies, with each of them supposed to revolutionize the media and entertainment economy.Have these evolutions lived up to their promises? Have the cultural consumption models observed in 2012 really created value – either use value, economical value, or social and cultural value? 
With a survey amont 7000 people in 8 countries, Bain underlines the fact that innovations which seem muddled are echoing in fact underlying trends of habits of consumption of cultural goods and services.
If the "age of reason" of the cultural industries is not coming any time soon, Bain tries a prospective exercise of modelling of value(s) by 2016, beyond the cycles of music, bookn audiovisual and video games, diverstity remains the main driving force of creation of value, confirming that today, imagination and and transmission remain more than essential to the creation of values.