Will e-readers and tablets change the book ecosystem forever? Bain & Company surveyed 3000 consumers in three continents to assess the impact of new digital platforms on reading behavior.

The results suggest that more than 20% of book sales could be digital by 2015 in select markets, capturing up to 25% of the overall value pool. The impact is significant along the entire value chain, challenging historical pricing policies, as well as relationships between retailers, publishers and authors.
One issue emerges as most critical: merely translating existing content will not generate sustainable value. Experimenting with new formats, for example non-linear, social, is where the opportunity lies.

The Fabric of innovation – Management and creation, perspectives for the economic growth
» See publication

Seven Years : Age of reason ?, by Bain & Cie
» See publication

New generations and digital culture
» See publication

Culture, reasons to hope. Creation and creators, by Louvre Alliance.
» See publication

Mastering tempo in creative and media industries, by Ernst Young
» See publication