Culture is future » Financing and economic models

Always further – When Art invites itself in the enterprise

The presence of Art within the halls of large companies is not new. Passionate about an artist or a discipline, patrons and aesthetes of many companies unveil their artistic tastes in broad daylight and contribute to the development of arts and talents. Beyond foundations or philanthropic activities, does the strengthening of the links between culture and economy within firms have a real impact on cohesion and the sense of belonging? How do art and the humanities contribute, in firms’ environment, to develop methods enriching the relationships between individuals or consolidating employees’ skills?

While the search for balance between work and personal life has become a key issue for businesses, making room for art is a way of re-creating spaces dedicated to imagination and escape within workplaces. From the leasing of artworks to philanthropy through the organisation cultural events aiming at raising employees’ awareness, the presence of culture within the company becomes a real strength.

The project of Artforce started with this idea by choosing this time to encourage discussions and discoveries – both artistic and intellectual - through debates, meetings or events. Opening the corporate doors to culture, Artforce chooses to make of art a way to challenge common views, to adopt an offbeat look at the daily life and the future, but also to foster original thoughts on modern modes of communication or the foundations of diversity and otherness in our societies. Artists, curators, art collectors, sociologists or philosophers, all are associated to broaden the perspective of each structure advocating openness to other worlds, full of discoveries. Art and the humanities appear here as guidelines to understand our time. They facilitate the understanding of the constant changes which always require more adjustment from the individuals as from economic and political key players.

Already in 2006, "90% of communication managers of companies surveyed by Ipsos were ready to use art which they recognized as of “economic utility " (lemonde.fr, 19/09/2006). Today the phenomenon keeps growing, driven by public and private initiatives (like the introduction of tax incentives to facilitate such projects or the development of rentals with call option). Art is an effective asset for businesses, as a way to increase wellness and cohesion as much as an internal and external communication tool. Another confirmation of the benefits related to the promotion of deeper interactions between culture and economy ... without worldliness.

To know more about Artforce : artforce.sflammarion@noos.fr - artforce.bsaintleon@yahoo.fr

To read more articles on the presence of Art in firms: 

De l'art dans l'entreprise

De l'art dans mon entreprise