Newsletter
June 2011
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Contents
• CULTURE IS FUTURE!
• Forum d'Avignon 2011 - Themes and studies
• The Forum d'Avignon on the Internet
CULTURE IS FUTURE!
Join us on the website of the Forum d’Avignon : we are delighted to announce you the launching of CULTURE IS FUTURE,
« international webography » presenting articles on innovations,
studies and books highlighting the links between culture and the
economy. « CULTURE IS FUTURE », reachable from the homepage of the Forum d’Avignon, presents several sections and categories:
The sections
Culture, financings, economic models
Culture and attractiveness of the territories
Culture and digital
Culture and innovation
The categories
Did you know? (presentation of key figures of culture, economy and the medias
Always further – (studies, analyses, articles, specific to a sector: press, broadcasting, architecture, live performance, design, …)
Who is …? (portraits of the Forum d'Avignon attendees)
Read the first 40 articles!
Today's article
Always further – culture and digital – The Social Netbook
 While
Facebook already proposed to create your visual bookshelf to list and
recommend books to all your friends, the numbers of social networks
dedicated to books are increasing.
In France, Babelio exist since 2007, providing extracts, reviews,
quotes, top 10 for each genre, etc. and everyone can share his reading.
With more than 700 000 visits a month, Babelio is supported by
different publishers as Albin Michel, Gallimard or Grasset: the more
active members can be invited to comment new books in previews. At the
time of an participative Internet, when Internet users have recourse to
websites as tripadvisor or voyageforum as well as guidebooks,
publishing groups try to integrate with these new social networks to
reach in a new way their readers. In September, big American publishers
- Hachette Book Group, Penguin Group et Simon & Schuste – plan to
launch a new website: bookish. They want to create an IMDb for books: a
database to provide readers with a personalized experience, a place
where they can find all notices, critics, news and features about
authors, publisher and books. Hachette has already launched his own
website, MyBoox in order to know better his readers and to stay close
to them. Some of the readers, becoming official members, can order for
free all the books they want, during one year. A lot of similar
websites exist, each one developing its own type of prescription.
A new way for publishers and authors to enter in this new conversation between brand and readers.
To go further
Illustration: Ian Wilson
Forum d'Avignon 2011 : themes and studies
 The
fourth edition will be on the theme Investing in culture. “Investing in
culture” underlines the relationship between culture and the economy,
between the promise of cohesion and commitment, between symbolic values
and struggles to preserve them. Concrete links: the media and the
cultural industries represent more than 7% of global GDP and 1300
billions of dollars, almost twice the receipts of international
tourism, estimated at 680 billion dollars. But most important of all
are the meaningful links between individuals. Culture requires an
investment: a personal commitment; an investment in education to
improve access to places that open our intellectual outlooks and
represent our values; economic investments to develop the cultural
sector and play an active part; an uncommon conviviality composed of
curiosity and opennesswith those who do not share the same culture.
All year long, the themes are the object of a reflection and proposal
work organized by the Forum d’Avignon with experts, international
consulting firms and its public and private partners.
This year, the think tank of the Forum d’Avignon, deepens the following themes:
Intellectual property, a universal value? with Ernst & Young
Culture, a long term investment with Kurt Salmon
New prescribers, new referencing of cultural contents with the Atelier BNP-Paribas
The over-the-top cultural contents with Bain & Co
Every month, find the article presenting of the studies in the newsletter of the Forum d’Avignon.
THE FORUM D’AVIGNON ON THE INTERNET
WWW.FORUM-AVIGNON.ORG
The Forum d’Avignon on the Internet : 2009 and 2010 studies and acts available online, videos, photos, press review, …
• Stay informed on the website : follow up all the news
• Watch the videos on the website and on YouTube.
• Join the community of the Forum d'Avignon on Facebook and Twitter
• Contribute to the Wikipedia webpage
• The partners 2010 of the Forum d'Avignon
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