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Newsletter - Exclusively, the Ernst & Young study "Orchestrating the time of the creators, the consumers and the industry"

Presentation of the study Ernst and Young for the Forum d'Avignon 2012
"Orchestrating the time of the creators, the consumers and the industry"
Today, half of the data available on the web didn’t exist two years ago. And the trend keeps on accelerating. Soon, half of the available data will be 18 month-old. This figure confirms our perception of time’s acceleration as much as it questions the rhythm(s) of production and distribution of cultural goods and services. How to measure its impact on the ecosystem of the cultural and creative industries and draw perspectives on what they « pass on »? 
Considering 12 countries at different stages of technological development and offering an analysis of the diverse components of the media sector, the Ernst & Young study recalls that the exponential increase of the digital supply, the more and more important access to contents and the multitask Homo conexus tendency to pass from one content or one platform to another largely participate to the acceleration of the medias’ tempo.
To reconcile the industrial time with the Homo conexus appetite, it is now necessary to pilot the technological innovation process. The study shows how media and culture entrepreneurs and politicians try to keep pace with the rhythm and even to overtake it.

Successful companies are the one who knew first how to encourage innovation and now know how to control it: don’t we say « Done is better than perfect » at Facebook?

To get more information about the edition 2012, click here
Since 2009, Ernst & Young is a partner of the Forum d'Avignon and carries out studies every year.



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The interview of Bruno Perrin
Bruno has been working in the Media Industry for the past 25 years and is now at Ernst & Young the Media & Entertainment (M&E) leader for Europe, Middle East, Africa and India.
In the framework of the think tank of the Forum d'Avignon, you have been producing a study to be unveiled on November 15. What are the first trends?
The impressive acceleration of the tempo and the increase of the number of available contents do not reflect a deep change in the rhythm of creation of the last 15 years. However, the Homo Conexus   gets in touch with the creators and actors of the industry and shares its feelings and expectations with them. On the contrary, the distribution of content and of creation has been, spontaneously or not depending on the media, in the running for immediacy, which became inevitable because of the omnipresence of the zapping, the apparition of the multitasking, which combine their effects with the growing internationalization of the contents/formats in a certain number of media sectors.
  • Could you, exclusively, give us some elements of the survey?
This acceleration of the tempo  and the different uses do not lead to a different way to see the content. The major works, those which mark generations, keep on and will keep on existing. They are probably identified more quickly because their distribution tends to be more instantaneous. But today, just like yesterday, before a work meets its public and marks a generation, we can not identify it as a patrimonial work.
The heritage will need more than ever artists freed from constraints of profitability or time, and ways to keep and pass on the digital creations.
The regulator will have to monitor the new tempo of the contents to enable the “reconnection” of their initiatives and mechanisms of monitoring of innovation, and thus reinvent and favor the creation and the sharing.
  • What is your reason to hope?
Technologic innovations do not impose on the actors of media and creation but are at their disposal and experienced with no fear or panic. The societies adapt to this flow of innovations and, like their rivals in the field of technology, they try to develop their ability to arouse innovation, to implement it in order to evaluate their effect and, when it is necessary, to know how to forget and look for the next innovation.
The innovation management is thus becoming, like the originality, the competitiveness, the service or the brand, a significant factor of the perennial success. The Forum’s community can rely on this ability to manage innovation to build the future of their teams and societies.
The technical progress , after it changed the harmonious  development of culture and medias and provoked disruptions in the chain of value, became one of the means to control time and one of the main allies to help the creators to distribute their works on a global market.