The impressive acceleration of the tempo and the increase of the number of available contents do not reflect a deep change in the rhythm of creation of the last 15 years. However, the Homo Conexus gets in touch with the creators and actors of the industry and shares its feelings and expectations with them. On the contrary, the distribution of content and of creation has been, spontaneously or not depending on the media, in the running for immediacy, which became inevitable because of the omnipresence of the zapping, the apparition of the multitasking, which combine their effects with the growing internationalization of the contents/formats in a certain number of media sectors.
- Could you, exclusively, give us some elements of the survey?
This acceleration of the tempo and the different uses do not lead to a different way to see the content. The major works, those which mark generations, keep on and will keep on existing. They are probably identified more quickly because their distribution tends to be more instantaneous. But today, just like yesterday, before a work meets its public and marks a generation, we can not identify it as a patrimonial work.
The heritage will need more than ever artists freed from constraints of profitability or time, and ways to keep and pass on the digital creations.
The regulator will have to monitor the new tempo of the contents to enable the “reconnection” of their initiatives and mechanisms of monitoring of innovation, and thus reinvent and favor the creation and the sharing.
- What is your reason to hope?
Technologic innovations do not impose on the actors of media and creation but are at their disposal and experienced with no fear or panic. The societies adapt to this flow of innovations and, like their rivals in the field of technology, they try to develop their ability to arouse innovation, to implement it in order to evaluate their effect and, when it is necessary, to know how to forget and look for the next innovation.
The innovation management is thus becoming, like the originality, the competitiveness, the service or the brand, a significant factor of the perennial success. The Forum’s community can rely on this ability to manage innovation to build the future of their teams and societies.
The technical progress , after it changed the harmonious development of culture and medias and provoked disruptions in the chain of value, became one of the means to control time and one of the main allies to help the creators to distribute their works on a global market.