Culture is future »

WHO IS ... Mehdi Tayoubi ?

Mehdi Tayoubi is in charge of experiential marketing, branded content and digital strategy at Dassault Systèmes, he is redefining the way in which B2C and B2B brands interact with their customers. He is also in charge of managing strategic innovation partnerships for the company (MFA Boston, Harvard University, EuropaCorp, ...), and he directs Dassault Systèmes' Passion for Innovation sponsorship program.

He has set up the 3D creative lab at Dassault Systèmes. Alongside a multidisciplinary team he works to push the limits of 3D interactive technologies and promotes new uses for these technologies. He has directed very innovative 3D virtual experiences using Dassault Systèmes' technology as both a scientific tool and an interactive medium - leveraging all screens and platforms to reach and unite people from the worlds of education, culture, research, business and general society.

To know more about Mehdi Tayoubi, discover the videos of the previous editions of the Forum d’Avignon.