Culture is future » Innovation and digital

THIS WEEK’S CULTURAL START-UP: VIVE LA CULTURE

Next-up on our online cultural entrepreneur series, the Forum d’Avignon would like to continue with Vivelaculture.com: a website that curates cultural content to help you discover surprises.

What is your company’s objective?

Every week vivelaculture.com invites the curious/inquisitive to (re) discover a douzen works combined around a topical theme. These "handmade" editorial subjective choices, owe nothing to algorithmic logic (the statistical summary of what the others have liked...) nor to online comments published on social networks.

Vivelaculture.com selections de-compartmentalize categories and medium, and throw footbridges between works, periods, and styles.

With its dual navigation system (via the selected works or the inks between them)

vivelaculture.com identifies links between Ravel and Jeff Beck, between Miyazaki and Paul Valéry, highlights what can be found of Sherlock Holmes in Dr House,  shows the link between the boxer Jack Johnson and Miles Davis or even between Mad Max and Erik Orsenna!

What challenges do you face in your development?

Vivelaculture.com is a broad audience dedicated cultural media, as well as a content provider to professionals. Consequently, on one hand we work on developing the brand name and on the other we optimize agreements with many actors in various cultural sectors. Further to a first positive experience with the Leclerc group, we are developing a partnership with the cultural channel, Arte, to which every week, we provide in both German and French, selections which can be found on the channel application CultureTouch.

What does it mean to be a cultural entrepreneur? 

Economically, we know that culture is a promising sector. However, we work on a valuable raw material that we must take great care of. Above all the social and cultural stake of the initial project should not be overlooked. No trend chasing and no heeding the calls of the mermaids.

Vivelaculture.com’s Team : Gilles Lanier (photo), Florent Moyer, Michel Jeanclaude

Follow vivelaculture.com on… Website | Facebook | Twitter

Read Gilles Lanier's contribution

The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address forum-avignon.org@orange.fr:

• A photo (website/founders/logo) in HD
• A video link presenting your project
• A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur?