Culture is future » Innovation and digital



Next-up on our online cultural entrepreneur series, the Forum d’Avignon would like to introduce: PRIZM.

What is your company’s objective?

We are a group of engineers with a passion for music. Our mission is to create the best musical experience at home: a simple push on Prizm, out Hifi chain will play the perfect music by itself. Thanks to a series of sensors within Prizm, the music is adapted to the room’s mood, but also to the musical taste of people in the room.


What challenges do you face in your development? 

Our challenges are mainly technical. We are today alone in the world to create algorithms that allow an object [Prizm] and understand what will happen in the room to intelligently adjust the music.

What does it mean to be a cultural entrepreneur?

To be a cultural entrepreneur, means, for us, to have a desire to make culture more accessible for a larger audience. By creating Prizm and its extremely intuitive physical interface, we make musical streaming accessible for people who do not know how to use a smartphone or a computer.


From left to right : Pierre Gochgarian - Olivier Roberdet - Arthur Eberhardt - Pierre Verdu - Nicolas Escande (copyright Ubithings SAS) 

Suivez Prizm sur… website facebook, twitter

The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address

  • A photo (website/founders/logo) in HD
  • A video link presenting your project
  • A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur?