Culture is future » Innovation and digital

08.04.2015

THIS WEEK’S CULTURAL START-UP: Bandsquare

Next-up on our online cultural entrepreneur series, the Forum d’Avignon would like to continue: Bandsquare, a solution for artists to allow them to directly organize with their fans their next tour.

What is your company’s objective?

BandSquare allows artists and their teams to directly organize with their fans their next tour. We have been working since 2013 with reclaimed artists (Youssoupha, Arnaud Ducret, Michaël Grégorio, Ben Oncle Soul, etc.) and in development (IGIT, Mathieu Saikaly, Opé Smith, etc.) who wish to reclaim contact with their audiences and propose new innovative models for collaboration. 

What challenges do you face in your development? 

Today, our challenge is to help understand that key to the war is about managing public relations and that can be done by intelligently using the database. More and more actors are sensible of these questions, but are still far from perceiving the marketing potential that it represents. 

What does it mean to be a cultural entrepreneur?

It means to reconcile the evolving changes in digital with the search for financial autonomy using traditional, artisanal methods and often depending on public networks. These two directions are far from antagonistic and even if they require more digital education for cultural actors, for me it seems to go in the same direction as creating value.

Chloé & Julien, founders of Bandsquare

 

Follow Bandsquare on… Website | Facebook | Twitter

The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address forum-avignon.org@orange.fr:

  • A photo (website/founders/logo) in HD
  • A video link presenting your project
  • A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur?