Culture is future » Financing and economic models


Web review - 20/03/2015

From Paris Book Fair to the Book Festival, France remains a reading nation.

Paris Book Fair, which will take place from 20 to 23 March, is always the occasion to have a look at the relationship between French people and the book. The IPSOS/CNL study “French people and reading” released on March 16th, and GfK’s Entertainment Consumers panel of March 18th bring both confirmations and surprises.

The French read and claim to be readers. « 8 young people out of ten read, and 84% of the population don’t imagine a world without books, Vincent Monadé confirms to The French attachment to books is an established and intact fact.” The GfK study confirms this conviction: “Despite lower indicators in 2014, the sector can count on numerous resources, starting with the number of buyers: French people over 15 years-old were 26 million to buy at least one book in 2014, among which 60% of the purchases made by women”.

The bond that links them to the book is flattening. The book in print keeps its patrimonial dimension: a majority of them declares needing to possess their own books, what explains the low growth of ebooks in France and its stagnation worldwide (cf. David Lacombled’s article). According to GfK, the ebook has not said its last word yet. (see 03/20, infography)

Even if they acclaim reading by recognizing its numerous advantages, many obstacles prevent from reading more: a lack of time, the competition from other leisure activities (the French declare practicing 9 leisure activities on average) and reading other things than books such as newspapers, blogs or multimedia contents are among the reasons given by the readers. The French people’s warm support to books is reassuring: “If they had more time, reading would be one of the three favorite activities of the French people, with outings with friends and cultural outings…” But beyond the proclamations of intent, if almost a half of the readers declares reading as much as before, overall the trend goes downward (-15%), especially for the 15-24 years-old. It has to be noted that among them, 28% declare reading digitally. If the generational gap is not new, the sociocultural obstacle is more preoccupying: today’s readers have followed family practices. The 30% people stating that they never read can now on increase.

Betting on the intact power of attraction of the book, Vincent Monadé calls for the development of an offer more in keeping with the youth’s expectations. Making reading a great national cause and launching a youth book festival from 17th to 31th July 2015 are among the initiatives of the French National Book Centre (CNL).


A champion of literature Nobel prizes, France is reading less and less

According to an IPSOS/CNL, one French person out of three declares in 2015 “reading less and less books”. Among the 15-24 years-old, the percentage goes up to 45%.


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France: the digital sales are up 60% in 2014

With Paris Book Fair approaching, the market study institute GfK did not missed the boat. It hands today its 2014 report for the French publishing market. Despite a slight decline of the global turnover and of the purchase actions, the digital support is seeing a successful dynamic with a 60% growth in paid downloads compared with the previous year. According to Gfk, the ebook has not said its last word yet (see 03/20, infogaphy)

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Why digital natives prefer reading in print. Yes, you read that right.

Frank Schembari loves books — printed books. He loves how they smell. He loves scribbling in the margins, underlining interesting sentences, folding a page corner to mark his place.

Schembari is not a retiree who sips tea at Politics and Prose or some other bookstore. He is 20, a junior at American University, and paging through a thick history of Israel between classes, he is evidence of a peculiar irony of the Internet age: Digital natives prefer reading in print.

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The publishing sector is facing a changing reader

Will the Bragelonne Editions, specialized in heroic fantasy and that economically do well, be tomorrow’s Gallimard Editions? This is one of the conclusions we can draw from the survey released on March 16th by Vincent Monadé, President of the French National Book Centre (CNL). 

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Paris Book Fair : we read « less and less » in the country of Moliere 

France, world champion of literature Nobel prizes with 15 winners, reads “less and less” according to a study released last Monday... 

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Photo credit: Actualitté