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What strategies for sustainable employment and urban development planning?

(In case of use of any elements present in the study, the following mention is required "Study Ineum Consulting for the Forum d'Avignon - Culture, economy, media)

Second edition of the barometer « Cultural appeal of an international selection of major cities » - What strategies for sustainable employment and urban development planning?

The Ineum Consulting/Kurt Salmon 2010 study for the Forum of Avignon analyzes the interrelation between culture and the economic performance of territories.

The analysis of a 47 cities from all around the world panel confirms the economic importance of the cultural sector (3.4% of the panel’s employment), and suggests that territories focusing on culture have a lower and decreasing unemployment rate. 

The selection of the fields of activity and the cross- sectoral cooperation are two key factors in the success of cultural strategies. The availability of trainings and education in culture constitutes a competitive asset as well; it is however not sufficient to ensure local employability.

These results are leading to several outlooks:

- How can new ways of cooperation be developed between private sector, public sector, education centers and creative people? 
- How to open up the fields of study to foster creativity, improve the integration into working life, and attract businesses? 
- How can culture and local heritage be promoted through digital technologies and big events?

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2010
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