Culture is future »

The studies for the Forum d’Avignon @Bordeaux: Intellectual property, taxation, business models

Culture, economy, innovation: a triptych which stirs passions… and myths!

The urgency, beyond raising awareness, is to give reasons and propositions for acting. 

Has culture, a source of imagination, liberties, and employement, found the formula for development in the digital age? The study published by Kurt Salmon for the Forum d’Avignon “The imperative of moving towards business-model hybridization to sustain and promote culture” draws a positive answer. 

HAVE THE CULTURAL AND CREATIVE SECTORS FOUND THE FORMULA FOR DEVELOPMENT IN THE DIGITAL AGE?

« Digital accelerates the phenomenon of multiplication, cohabitation and diversification of economic and business models, ccording to the authors, Philippe Pestanes, Strategy associate, and Véronique Pellet, Senior Manager, Kurt Salmon. This hybridization creates value in the cultural sector whenever the hybridization index of the sector his higher than its digitalization rate.” In other words, the ability of actors of the cultural and creative sectors to propose and hybridize models faster than the digitalization of usages is what creates growth. 

Other work from the think tank of Forum d’Avignon:

• Account of the debate of June 2015, 10^th – Toward a necessary hybridization of business models to foster culture
• Intellectual property in a digital world, The challenges and opportunities in media and entertainment, by EY, 2011

To all those who wish for a European cultural project, or fear the impact of a digital single market, two fascinating studies from EY for the Forum d’Avignon give 23 reasons to hope and imagine the digital single market. 

CREATE, SHARE AND PROTECT THE AGILITY OF INTELLECTUAL PROPERTY FACING THE CHALLENGES OF THE DIGITAL SINGLE MARKET, by Bruno Perrin,Fabrice Naftalski et Vincent Robert (EY)

While waiting for the position of the European Commission on the modernization of copyrights, the authors remind the economic and legal issues of the digital single market for European culture, and propose 13 ideas of action, among which: Ensuring that the national ecosystems are euro-compatible, encouraging the protection of our intangible heritage, adapting and harmonizing the exceptions of copyrights, or reducing, harmonizing and simplifying the calculation of the duration of copyrights…

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Other work from the think tank of Forum d’Avignon :

• "As Grexit becomes more distant, the Forum d’Avignon is concerned about a possible authorxit", par Laure Kaltenbach et Olivier Le Guay, L’Usine digitale, 10-7-15
• Report Debate April 10th, 2015: ‘MADE IN EUROPE’ COPYRIGHT with EY  (in French)
• “Open letter to Jean-Claude Juncker: Priority to Creative Europe” by the Forum d’Avignon, Les Echos, 10^th of Apr. 2015

CULTURE AND TAX IN EUROPE - HOW HARMONY CAN TRIUMPH OVER CACOPHONY, by Jean-Pierre Lieb, Eric Verron and Nicolas Genestier (EY)

While waiting for a future “G20 of culture, in order to adress the issues and the differences of opinion (WTO vs. UNESCO) raised by the global exchange of cultural goods and services” that the authors are waiting for, it is crucial that the governance of the EU adopts a positive process, promoting a harmonious approach – economic, legal and fiscal – in order to promote european cultural diversity between its members and in the world… The authors detail 10 propositions for a coherent and forward-looking framework.

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Other work from the think tank of Forum d’Avignon :

• Reconnect culture and the economy, by Laure Kaltenbach and Olivier Le Guay Influencia, September 2015
• Report of the debate meeting July 7th, 2015 : « Which tax policy for creative Europe ?” with EY
• The way to cultural diversity in tax policies – the international survey on tax policies in the cultural sector, by EY (updated in 2011)