Culture is future » Innovation and digital

06.28.2016

CULTURAL START UP OF THE WEEK: Les Éditions Animées

This week, the Forum d’Avignon would like to introduce Les Editions Animées. This start-up has created the first colouring book that turns into an animated film thanks to an app. With the summer holidays around the corner, the Animated Colouring Book® is perfect for kids. 

What is your project/idea/start-up?

Our project is to create a new form of book, the Animated Colouring Book®. Children colour in the pictures in the book and then use their creations to produce a personalised animated film, of which they are the “directors”. Here, a traditional book becomes part of a new world, which is created using powerful digital technology. By combining drawing, writing, animation and music, it pays tribute to Europe’s story-telling heritage. It allows children (and their parents) to learn about digital technology in a subtle but innovative way. The Animated Colouring Book® collection, which successfully brings together printed and digital media, currently includes Andersen’s Fairy Tales, La Fontaine’s Fables and The Sea.    

What is your current challenge?

The Animated Colouring Book® spans two fields, so it is present in book fairs and technology forums. But in traditional distribution networks, the technology we have developed is not well understood, because it is about more than the object itself. As it involves skills developed by different branches of the cultural and digital industries (publishing, writing, animation, musical composition and digital applications), it is difficult to find a viable business model. That is our main challenge!

For you, what does it mean to be a cultural entrepreneur?

We founded Les Editions Animées because we wanted to add a new dimension to printed content by using digital technology. We wanted to bring books to life without replacing them. For us, being a cultural entrepreneur means inventing new ways of communicating beautiful things, and developing business models that make this possible. It means reinventing or revising our values and traditions based on digital technology and harnessing the power of social media.

Photo Credit © Franck Benausse

Follow Les Éditions Animées on… WebsitetwitterFacebook#CahierAnimé‬‬‬‬‬

The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address forum-avignon.org@orange.fr:

  • A photo (website/founders/logo) in HD
  • A video link presenting your project
  • A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur