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Contribution : "Television and social web: central issue of Scandal" by Virginie Spies

... social networks The originality of the production strategy 2.0 has been, in August 2013, to ask one of the actors (Jeff Perry, ... smartphones. During the summer 2013 again, the digital strategy has been to lead a campaign of recruitment via social networks. The ...

Streaming or nothing? An innovation could hide a few others.

... 15 million ‘paying’ subscribers) and on its marketing strategy to win market shares. The new platform, will benefit artists? ...

Who is Jean-Noël Tronc?

... France Telecom/Orange (2002-2007) where he was the Head of strategy and brand, Jean-Noël Tronc became CEO at Orange France, then CEO ...

Who is Laurent Benzoni?

... firm specialized in competition, regulation, costing and strategy. His passion for the jobs of art made him buy the forges of Coligny in ...

Contribution : "An ethical use of data is a competitive advantage" by Marion Rampini

... in real time, this data helps the museum to adapt its strategy in reflection of visitation trends. Since its 2013 debut, more than ...

Contribution : "When companies exhibit at the Venice Biennale" by Claire Chickly

... thinking, discretion may be the best communication strategy. A new architectural flower has grown in the Giardini , ...

Op-ed : "We have a dynamic solution to the crisis" by Laure Kaltenbach and Olivier Le Guay

... But, according to the authors, we must also develop the strategy and the means. Op-ed previously published in french on the ... most shared conviction. But there also needs to develop a strategy, this art of coordinating actions. The proposals are built around ...

#FA2012: The Lab of the Forum d’Avignon

... Partnerships Director and David Lacombled, Director strategy of contents, Orange (France).   Orange and the BNF ... by Mehdi Tayoubi, VP Digital and Experiential Strategy, 3DS et Michel L’Hour, Archeologist and deep-sea driver (France). ...

Contribution : "Coca-Cola: The Power of Culture in Advertising" by Jackson Salter, Princeton

... Coca Cola implemented a new, unorthodox advertising strategy for the Superbowl DLVII 2014 and its 111.5 million viewers. Their ...

Contribution : "Data culture is not born yet" by Clara-Doïna Schmelck

... mobile devices, thanks to the geolocalisation data. This strategy enables to reduce the costs and to compensate for the shortfall of ... That is why only 72% of the businesses implemented a strategy to exploit the non-structured data, and only 10% of them make ...