Culture is future » Financing and economic models

07.18.2012

Report - Publishing in the digital era

Will e-readers and tablets change the book ecosystem forever? Bain & Company surveyed 3000 consumers in three continents to assess the impact of new digital platforms on reading behavior.

 

http://www.forum-avignon.org/sites/default/files/editeur/2010_Etude_Bain_FR.pdf

Study « Publishing in the digital era », Bain & Company

The results suggest that more than 20% of book sales could be digital by 2015 in select markets, capturing up to 25% of the overall value pool. The impact is significant along the entire value chain, challenging historical pricing policies, as well as relationships between retailers, publishers and authors.

 

One issue emerges as most critical: merely translating existing content will not generate sustainable value. Experimenting with new formats, for example non-linear, social, is where the opportunity lies.

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