Culture is future » Innovation and digital

09.05.2012

Report - The impact of digital technology on the world of culture and the media

What is a disruptive economic strategy? Distribution’s models, access to offers, ‘multichannel’ and group offers, articulation between long term and short term… How do they influence the field of Culture and its economy?

Les Publications :

 

http://www.forum-avignon.org/sites/default/files/editeur/2010_Etude_Bain_FR.pdf

The study “The impact of digital technology on the world of culture and the media”, Atelier BNP Paribas

The Atelier BNP-Paribas presents an overview of the first decade of the 21st century analyzing the « main trends » and « first hints of the new trends » to understand new behaviors. Perspectives for the economy of culture are drawn, notably through case studies.

 

How does the market of cultural ‘apps’ structure itself? What are the disruptive behaviors? Group purchasing, participation in brands 'activities, choosing a brand according to its values, getting an overview before buying online, co-opting and advising, protecting one’s personal details, make one’s own promotion, … What is a disruptive economic strategy? Distribution’s models, access to offers, ‘multichannel’ and group offers, articulation between long term and short term… How do they influence the field of culture and its economy?

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See the documentary links on this study

 

http://www.forum-avignon.org/sites/default/files/editeur/2010_Etude_Bain_FR.pdf

The poll BVA-Orange for the Forum d’Avignon “The French and the digital culture”

 
On the occasion of the third edition of the Forum d’Avignon around the theme « More accessibility, new usage in a digital era: culture for everyone? », the polling institute BVA realized an exclusive poll for Orange and the Forum d’Avignon. Six questions related to the topics at the center of the reflections of the Forum have been posed to a panel of 1117 persons representative of the French population over 15. 

Several perspectives became apparent…

 

Some examples: 

- 74% of the French think that the new technologies of information and communication fostered the access to culture

- The youth, the less qualified and the less privileged particularly benefited from the Internet, as a tool which clearly promoted a better access to culture. Thus the part of individuals considering that the Internet positively increased the access to culture reaches 82% of the people under 25, 81% of the non qualified persons and 87% of those earning less than 1 500 €/month..

- The French seem to be ready to spend money for two types of contents: films (27%) and music (26%) – these two types of contents being the two more affected by illegal downloads

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Points of view :

  • Bernard Stiegler (philosophy professor at the University of Compiègne and London, Director of the IRI, former managing director of the IRCAM, assistant managing director of the INA and President of Ars Industrialis)
  • Joi Ito (Chairman of Creative Commons, co-founder and board member of Digital Garage)
  • Chris Csikszentmihalyi  (co-founder and Director of the MIT’s Center for Future Civic Media, dedicated to developing technologies that strengthen communities)

 

Videos :

 

Articles :

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