Culture is future » Territorial attractiveness and social cohesion

01.08.2013

Report - The cultural attractiveness of territories

The analysis of a 47 cities from all around the world panel confirms the economic importance of the cultural sector (3.4% of the panel’s employment), and suggests that territories focusing on culture have a lower and decreasing unemployment rate. 

 

Publications

-        The study « Cultural appeal of an international selection of major cities  - What strategies for sustainable employment and urban development planning?” – INEUM Consulting 2010

The Ineum Consulting/Kurt Salmon 2010 study for the Forum of Avignon analyzes the interrelation between culture and the economic performance of territories.

The analysis of a 47 cities from all around the world panel confirms the economic importance of the cultural sector (3.4% of the panel’s employment), and suggests that territories focusing on culture have a lower and decreasing unemployment rate. 

The selection of the fields of activity and the cross- sectoral cooperation are two key factors in the success of cultural strategies. The availability of trainings and education in culture constitutes a competitive asset as well; it is however not sufficient to ensure local employability.

These results are leading to several outlooks:

How can new ways of cooperation be developed between private sector, public sector, education centers and creative people? 

How to open up the fields of study to foster creativity, improve the integration into working life, and attract businesses? 

How can culture and local heritage be promoted through digital technologies and big events?

 

Download the study

 

 

The study “Culture, as an economic or symbolic stake in the perspective of an improvement of territories appeal” – INEUM Consulting 2009

Download the study

 

Download the case study on Abu Dhabi

Download the case study on Bilbao

Download the case study on Brussels

Download the case study on Montreal

Download the case study on Nancy

 

The points of view

  • Richard Florida, author of 'The Great Reset' and Professor at the Rotman School of Management at the University of Toronto
  • Allen J. Scott, American professor of the Department of Policy Studies and Department of Geography of the University of California – Los Angeles.
  • Alain Seban, President of the national Museum for Modern Art Georges Pompidou (France)

 

Videos of the Forum:

Video “Culture is essential to the economic development”, with Theodor Paleologu

Video ”Competition between global cities”, with Denis Valode

Video with Jean-Pascal Vendeville (INEUM Consulting)

Video “The economic impact of culture”, with Mitchell J. Landrieu

Video Interview of Olivier Scheytt, General Manager RUHR

 

Articles CULTURE IS FUTURE:

Newsletter March 2012 - Forum d’Avignon-Ruhr and special feature on Culture and attractiveness of territories

Always further – Cultural tourism

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