Culture is future » Innovation and digital

06.18.2015

Op-ed: "Serendipity, A New Boost to the e-Consumer" by Laure Kaltenbach and Olivier Le Guay

Should we not prefer making a surprising "find" rather than a comforting search? In a world in which attention is a necessary condition to the value creation of works, anything goes when it comes to prescribing a way for the overwhelmed E-Consumer about where to look.

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