Since 2008, EY has figured out for the Forum d’Avignon changes inside media and creative industries linked to the digital revolution that impacted the intellectual property, monetization or the tempo between creation and distribution.

The resulting ecosystem that had progressively gained a new balance between the digital champions, the telecom operators and the media companies is significantly challenged by the revolution of Big data. This breathtakingly fast amount of data can only be understood by a few stakeholders who now access to a powerful lever to control and predict. The new market revolving around personal cultural data has seen many new digital stakeholders coming as explained in the EY study for the Forum d’Avignon 2013: “Cultural behaviour and personal data at the heart of the Big Data industry. Finding the right balance between privacy and innovation”.