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#FA2012 : Session at the university of Avignon

Full summary of the session: “15-25 year-olds, which culture do the digital generation receive, create and pass on?” with the moderators: Christophe Ono-Dit-Biot, journalist and writer, and Ramata Sy, student, La Fémis. The confrontation between generations with enthusiasm and respect. 

“We must invest boldly in culture”. The president of the university, Emmanuel Ethis, opened the session by questioning as a sociologist the relevance of the concept of generation X, Y and Z. To those who are pessimistic regarding the changes of the digital, he addressed three reasons to hope: the mystic of the meeting between the human being and culture, the passionate expertise enabled by he digital, and the demand for quality for everyone.

‘I share, so I create’. Y,Z ou digital native, the digital generations are multitasks and ‘natively interactive’. For better and for worse. Philippe Torrès, Head of digital strategy at Atelier BNP Paribas, presented the study he had conducted: “New generations and digital culture”.

#FA2012 Jour 2 : Session à l'université... par forumavignon

The first debate around the theme ‘What do digital generations create?” enabled to notice the imagination of the young people in their scientific project of remediation of the Toulon harbor, by Laura Cerdan, or their artistic project, associating digital and performances like the plastic artist Julien Levesque, or the hacker Jaromil. With a communicative enthusiasm in the amphitheater, Ramata Sy advocated more power and responsibilities for her generation, which is ready to assume them, convictions shared by the students of the university of Avignon, Sasha Valdès and Théo Cabrero.

The second debate ‘What do companies for the digital generations?” confirmed that the old medias like the Amaury group directed by Philippe Carli or the La Croix group, represented by Georges Sanerot, President of the directory, still had great assets to survive the digital changes and hyper information. On the ‘iron willingness’ to meet their publics, their answers are double: favoring proximity and going back to the heart of their profession, giving reference points. Philippe Carli relied on three words: clarity, transparency and pedagogy to create a strategy; answer to a thirst for proximity, a need for sharing and the rematerialization of the relationship through federative events (like Tour de France). Axel Dauchez, Deezer, also thinks that this last dimension is the challenge of digital culture, which is to rebuild and give meaning to the work. Noticing the fact that digitization of the art works destroyed the emotion related to the purchase of the object, he speaks in favor of the rebuilding of an identity.

#FA2012 Jour 2 : Session à l'université... par forumavignon