Debates 2011

Prepare the 2011 debates! The international meetings of the Forum d'Avignon rely on studies prepared on year long in working groups. 


Around the overall theme Investing in Culture, four debates are organized: 

Intellectual property: a universal value

Commiting and investing in culture: from intuition to decision

Referencing, prescription of cultural contents on the Internet

The cultural experience reinvented: creating links thanks to connected devices and services 




Investing in Culture - inaugural session

“Investing in culture” underlines the relationship between culture and the economy, between the promise of cohesion and commitment, between symbolic values and struggles to preserve them. Concrete links: according to the UNESCO, the media and the cultural industries represent 1300 billions of dollars, almost twice the receipts of international tourism. But most important of all are the meaningful links between individuals.

Culture requires an investment: a personal commitment; an investment in education to improve access to places that open our intellectual outlooks and represent our values; economic investments to develop the cultural sector and play an active part; an uncommon conviviality composed of curiosity and openness with those who do not share the same culture.

The 2011 debates of the Forum d’Avignon will try to highlight these personal and collective investments by creating a dialogue between philosophers, creators, economists, business leaders and public authorities. Exclusive studies and discussions will examine the different dimensions of the theme “Investing in Culture’, with particular themes: intellectual property, a universal value?; culture, a long term investment; new prescribers, new referencing of cultural contents,...


Intellectual property, a universal value, in partnership with Ernst & Young

Presentation of the study

The study of the business framework for intellectual property, directed by Ernst & Young for the Forum d'Avignon 2011, proposes an international benchmark on intellectual property in the G20 countries that will highlight the impact of digital on the evolution of the legal business framework.

Goals of the study:

This study has 4 main objectives:

1. Provide objective facts and figures with a focus on convergences and discrepancies in the business framework between the countries. The convergence that started with the XIXth century’s treaties has been revitalized by the World Trade Organization’s minimum requirements and lead to a more consistent IP framework.

2. Analyze to what extent the technological changes have both challenged and improved the potential for global IP protection. The purpose of this study is also to highlight the best practices and obstacles that impact the development of creation.

3. Assess the effectiveness and impact of enforcement of IP rights.

4. Provide value propositions and the E&Y point of view on how to improve the financial and contractual monitoring of intangible assets.


The study will be directed by the International Media & Entertainment Network, with the help of the Ernst & Young Continental Europe Law network and the Ernst & Young Knowledge Center. The research work will be completed by interviews of artists, academic lawyers and economists, politicians, and business representatives.

The E&Y Global Technology Technology and Telecom Centers will also participate in giving their view on the impact of new forms of hosting, storing and sharing content.

The points of view

Find in newsletters of the Forum d’Avignon interviews of: Françoise  Benhamou (professor, economist), Lorena Boix Alonso (Deputy Head of Cabinet of  Neelie Kroes), Olivier Bomsel  (economist), Nicolas Dussart (Deputy Director General,  Théâtre Marigny),  Laurence Franceschini (Managing Direcotr of the DGMIC, Ministery of Culture and Communicaton), Pierre-Yves Gautier (professeur de droit), ), Bernard Miyet (Président de la SACEM), Thaima Samman(lawyer), Pierre Sirinelli (professeur de droit), …


DEBATES 2011 - Intellectual property - Artists take over their rights

Who is the society of audiovisual authors?

 DEBATES 2011 – Intellectual property - Apple, a patent to prevent from filming concerts

DEBATES 2011 - Intellectual property - Graduated response in Great Britain, the USA and New Zealand

Always Further - Intellectual Property and Growth: new approach of the copyright in UK

Always further - Intellectual property: PIPA law

Always Further - Germany and copyright, a new law? 

DEBATE 2011 - Intellectual Property - Agreement between Baidu and Majors

Always Further - The future of digital culture is in copyright

Always Further - A new chapter for Google and the French publishers

Always Further - The British Library opens its doors to Google: two centuries of documents will be soon online

Always Further - Adopt an e-book, save a manuscript !

Always further - cultural et creative sectors in China and European Union - KEA study

Always further - books : Orbooks reinvents publishing with an innovative economic model

Did you know? Ebook piracy costs $3 billions to the American editors

Did you know? 65% of the US Internet users have paid to download or access to online cultural contents

Did you know? More than 50% have downloaded a song from the internet for free in the last three months

Discussion with Pierre-Yves Gautier 


Commiting and investing in culture: from intuition to decision, in partnership with Kurt Salmon, Charles Landry and Tera Consultant

Presentation of the study


In the framework of the 2011 edition of the Forum d'Avignon, Kurt Salmon analyses the theme:"Deciding to invest in culture: which strategies? Which criteria? What consequences?". 

The study aims at understanding the mechanisms and decision models related to an investment in cultural projects, defining a reference frame for the attention of decision makers. It tries to identify economic and non economic criteria that matter in the decision in favor of cultural investments, whether from public of private operators.

The aim of the study is not to develop a tool composed exclusively of quantitative indicators but to propose a reference frame combining economic and qualitative indicators.

Indeed, the economic and qualitative consequences of cultural investments are often evaluated ex post. However, it lacks so far a true census of the elements to which we can rely on to decide of the nature and framework of a cultural investment

Kurt Salmon study will be completed by:

- an econometric analysis to identify the financing leverage of cultural investment on the increase of the GDP ; this study is currently being leaded by Tera Consultanton datas related to 21 countries, 47 territories and collected by Kurt Salmon for the 2009 and 2010 edition of the Forum d'Avignon. 

- a survey of cultural investment complementing the Kurt Salmon study, which also relies on interviews and conducted by Charles Landry, in 6 cities: Lille, Bologna, Bilbao, Krakow, Liverpool and the Ruhr area.


The perimeter of the study includes cultural facilities, events and industries. The local level (city level) is privileged.

The points of view

Find in the newsletters of the Forum d’Avignon interviews of: Daniel et Florence Guerlain (Fondation Daniel et Florence Guerlain), Barthélémy Toguo (artist), Stéphane Mathelin-Moreau (Director Neuflize OBC), Kjetil Tredal Thorsen (architect), David Throsby (economist) …


DEBATES 2011 - Investing in Culture - Charles Landry, the art of city making

Always further - Belgrade 2020, culture to transform the society

Always Further - Maastricht, city of culture

Always Further - San Sebastian, European Capital of Culture 2016: culture for peace 

Who is Barthelemy Toguo?

Always Further - A symbol of pride, a spark of innovation: the King Abdulaziz Center for Knowledge and Culture

Always Further - The new library of Alexandria

Who is Souleymane Cissé?

Always Further - Gorée, opportunities and dangers of a "showcase" island of Senegal

Always further - After the revolution, the relieving of the Tunisian culture

Always further - Ouarzazate

Always further - Metropolis

Always further - Culture, a passion and an investment

Always further - Festival Elektra / Montréal

Always further - Cultural Strategy - Improve the image of the France (2010 CESE study)

Always further - Seoul


Referencing, prescription of cultural contents of the Internet, in partnership with l’Atelier BNP-Paribas

Presentation of the study


The goal of the study 2011 of the Atelier BNP-Paribas for the Forum d’Avignon is to analyze the new mechanisms of cultural offer’s referencing and observe their impact on access to culture to bring to actors of culture, reflection or action tracks that could help them to have a better understanding, managing and using of these new mechanisms.


In addition to the research engines and social networks, which constitute the « main trends » of referencing and prescription on the Internet, the study will also tackle the « weak signals » in term of referencing and prescription, for instance the group purchasing websites, the development of geolocation, the emergence of groups specialized in video, music…

The points of view

 Find in the newsletters of the Forum d’Avignon interviews of: Mats Carduner (President of fifty-five), Andrew Cecil (Director Public Policy, Amazon UE), Mathieu Gallet (CEO of INA), Thomas Guignard (Media and local market, Google France), David Lacombled (Editorial Director, Orange), Bruno Racine (President, Bibliothèque Nationale de France), Annina Svensonn (Country Manager France, Spotify), Marc Tessier (President, Vidéo Futur Entertainment Group), Yannick Touchard (Director, Hi-media), Patrick Zelnick (President, Naïve).


DEBATES 2011 - Referencing, prescription of cultural contents - "My culture" in real time, a new step of prescription?

DEBATE 2011 - Intellectual Property - Agreement between Baidu and Majors

Always Further - The British Library opens its doors to Google: two centuries of documents will be soon online

Always Further - The social Netbook

Always further - The development of digital publishing in China 

Who is Richard - David Precht?

Always further - Museums 

Always further - Digitalization : the new renaissance of the Comité des Sages

Always further - Social networks


The cultural experience reinvented: creating links thanks to connected devices and services in partnership with Bain & Co

Presentation of the study


New broadcasting devices and services, connected and smart, rapidly reach the households with tablets, smartphones, console, ADSL boxes and connected TV. The study proposes to explore the implication of this triptych - devices, services, contents- for the diffusion of culture and the cultural experience itself. 

With a consumer survey, the study tackles the current and future uses of the consumers toward the different broadcasting devices and their relation to culture - increase or not of the time spent consuming cultural goods and services, new typology of uses, new access modes.  

With case studies, the study takes into account the changes of creators approach toward their work and their public. The questions related to the evolution of the content, formats and their reception is treated. Concrete tracks are explored on the possibilities offered by the new devices in term of discovery and broadcasting of cultural goods and services, as well as the models of value creation. 

A last, the study relies on the economic consequences of the expected evolution, notably in term of financing models.


The study aims at understanding the potential impact of connected devices and services on the cultural experience toward three prisms:

- connected: giving the access to a universe of contents, theoretically without any limits

- smart: capacity of treatment of this "no-limit list" allowing personalization et social interactions  

- interactive: new interface (tactile, vocal...) allowing an intuitive dialogue with contents and creation. 

From a geographic point of view, the suggested approach is international, in term of analysis of consumers’ behavior and case studies: 

- Survey on 3 continents and 5 countries: Europe ( France, United-Kingdom), Americas (USA) and Asia (India, China);

- Case studies on the more advanced market and/or the most original initiatives - regardless the geographic origin; 

- Perspective on the penetration and the potential impact of connected terminals on three continents. 

From a sectoral point of view, the approach includes but does not only limit itself to the broadcasting contents. As smart screens, the connected devices allow to spread various forms of expression, notably interactive and digital, but also live performances and events, cultural and architectural heritage - all of this being an occasion to bring a large range of cultural goods and services in the households, and give them a privileged access to creators and new works. 


Did you know? – Connected devices in a few figures, explosion of the traffic

Always further - the development of digital publishing in China

Did you know? Ebook piracy costs $3 billions to the American editors

Always further-apps

Always further-museums

Always further – Web Shows


The Lab of the Forum d'Avignon 

Since 2010, the Forum d'Avignon proposes to its attendees to experience cultural innovations, in relation with technology. With a short format (about 15 minutes), every presentation aims at creating a reflection on the links between technology and culture. After Hector Obalk, art historian who proved, on the theme of the Titian colors, that we could have never seen better a painting while it is digitized, after Peter der Manuelian, Egyptologist in Harvard who, with Dassault Systèmes, plunge the attendees to Gizeh 4500 years ahead with 3D technologies or the director of the Google creative lab who showed how technology can promote new forms of culture, the 2011 edition will reveal surprises always more ... cultural.