Bain & Cie study 2010

Publishing in a digital era

Bain & Cie realized a study on the stakes for digital printing (press and books). This study takes into account the issues related to new devices, contents and their utilization by the publishing and press industries in this period of development of new terminals such as multimedia mobile phone, e-books and tablet computers. In this perspective, could the shift from printed to new digital terminals potentially be value-creating for the cultural and media-related ecosystems? Is it going to foster the development of a new relationship between consumers and printed media, notably through new perceptions of the different types of content, online payments, book clubs and networking practices? Are some creative thinkers going to reconsider the nature of their productions to adapt it to these new terminals and innovating uses? 

 

Publishing  differently – the example of Orbooks

Refusing the traditional codes of the publishing sector, the publishers of “orbooks” implemented an innovative model emphasizing the place and role of the reader. Favoring the selection of books (new as well as established writers) to mass distribution, they promote design, quality and an original of their books (Internet, videos, articles…). Similarly, print on demand processes as well as the selling of digital books are promoted in order to avoid the accumulation of stocks, returns or useless printings. Yet, this is the relationship between publishers, writers and readers that seems to be the main characteristic of this modern publishing house: refusing the go-betweens (such as Amazon), the editorial process is improved and the links between the different actors of the markets are effectively reinforced.

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« Moving on » - What future for books?

 What will be the evolution of the books ‘market like? Does thinking and publishing books for and in the framework of the traditional market still make sense? Seth Godin shares some thoughts based on his experience as a publisher, but overall as a writer. Directly addressing his reader, Godin shares useful perspectives to think the process of creation but also the economy of books.

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« Your time is up, publishers. Book piracy is about to arrive on a massive scale” by Adrian Hon – The Telegraph 

Is the book market about to be massively reached by piracy? That is the postulate of Adrian Hon, sketching in this article the quick progression of illegal platforms allowing the Internet users to download books in an always easier way and offering a wide choice and a growing quality of services.

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“The real cost of free” - Cory Doctorow , The guardian

Giving back a sense to the word “value” is a challenge that most artists and cultural industries have to face. Cory Doctorow highlights here some issues relating to copyrights and the real cost of free, questioning the myth of free and its limits, as much as the (effective or vain) protection of copyrights in the digital era.

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Bookfuturism

Bookfuturism.com is presented as a digital platform offering a reflection on the future of reading.  Gathering various contributors from the simple reader to the publishers, but also journalists or writers, this blog allow the sharing of ideas and questions on reading habits and the evolutions to be expected in this sector.

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The Lab of the French National Library

New technologies made readers’ behaviors and habits evolve in terms of access, broadcasting or creation. To understand and apprehend better these changes, the French National Library (BnF) set up a Lab “space of experience at the heart of the library […] privileged test bench for new forms of access to knowledge emerging under our eyes” (Bruno Racine, president of the BnF). The public is thus lead to discovering innovative resources, continuously evolving, and to expereminenting new supports such as a “selection wall”, cognitive sciences, very high-speed internet or mobile supports, interactive and interconnecting. The Lab has been realized with the support of Orange, founding partner.

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Electronic publications subscriptions to reach 3 billion $ in 2014

The news and book market is the subject of many speculations, notably on the impact of the readers on the publishing and the broadcasting of contents. The study published by Next Issue Media analyses the topical trends to sketch a panorama of the evolutions to come. Thus, 3 billion $ should be spent on electronic publications subscriptions by 2014, leading to a ‘cannibalization’ of yhr traditional paper subscriptions and representing a benefit of 1.3 billion $ for the publishers. Similarly, 9% of the users should be more likely to renew a subscription if an interactive edition is available, and 30% of those renewing would chose a bundled option with print and digital editions.

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The development of the digital publishing industry in China

Although it was launched fairly late, digital publishing is growing quickly in Chine, as the data published for 2009 highlight: the net annual output value surpasses the traditional publications’ one for the first time, with the annual output value of RMB79.94 billion Yuan (around 50% more than in 2008). According to the Chinese authorities – deeply implied in the growth of this field of activity, its perspectives are important notably because of the diversity of the public and of the markets, a massive demand and a real margin of progress.

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Video Games, interactive graphic novels of tomorrow ?

Dan Burwen, founder and CEO of Cognito, launches an immersive interactive comic book especially designed for iPad. He sees in digital graphic novels the future of digital storytelling: blending video games technology and the classic characteristics of a comic book.

Interview by Edward Nawotka for Publishing Perspectives

Website

 

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News at the Hong Kong Fair

The Hong Kong book fair, gathering every year more than 900 000 visitors, introduces a new section « digital publishing » among the other publishers. More than 200 companies will be represented in this new area called “digital reading interactive zone”. In addition, within 5 years Asian governments will spend more than $15 billion to transform traditional classrooms into interactive classrooms equipped with digital blackboards.

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E-books overtake hardcover sales at Amazon

Launched three years ago, the selling of eBooks and tablet computer recently overtook a historic frontier as the number of eBooks sold on the Amazon platform exceeded the one of hardcover books. The concurrency of the iPad does question this lead, but the firm, represented on the iPad, remains the world leader of the e-books online sales sector.

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« The French Revolution », first novel published on Twitter

The appropriation of new technologies by the book market’s main protagonists entails a certain number of problems.  Thus, if some writers or publishers still resist the upsurge of eBooks, others try to develop new ways of expression through those new technologies, combining them in certain cases to reach out new publics. The release of “The French Revolution” by Matt Stewart, first novel published on Twitter, could not remain unnoticed, knocking over the codes of novel writings and the perception of what is a book.

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Tomorrow’s eBook reader will be social

The ideal of the solitary reader progressively made way to the one of a social and integrated reader connected through new digital technologies. From comments to exchanges, including suggestions or critiques, tomorrow’s readers tend to promote shared reading practices. The main market’s protagonist did understand this trend, as most of them took initiatives in this direction. Some could even emphasize the social features of eBooks to differentiate themselves on an already competitive market, where the relationship with the consumer tends to gain in importance.

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Why eBooks will never replace real books

Many reasons can be highlighted to justify the use – or non-use – of the new digital reading devices. The analyze presented here by Jan Swafford, a renowned American composer and musicologist, proposes new lines of reflection, linked to different theories such as the MacLuhan’s one on the difference between hot and cool media.  Without questioning the positive aspects of eBooks, Swafford presents an interesting vision of what the future of printed books could be, relying notably on the reader’s perception of the utilized device.

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The ebook through the world 

INTERNATIONAL

OECD, Report 2010 : Evolution of News and the Internet 
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EBooks with social functions, Hubert Guillaud,Le Monde, 17 juin 2010

If the iPad doubtelessly fostered technological evolutions in the field of digital readers, the social functions of such devices are still relatively limited. This observation bases Kevin Roses’s criticism (founder of Digg), who presents in this video some ideas to increase eBooks’ interactivity, such as the development of common reading practices or a facilitated access to information linked to the content of the eBook itself. 

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Publishing Perspective

Publishing Perspective watch over the technological marches in the field of digital publishing, at an international level. Every day, studies, articles, news from the publishing, the digital and the media sector are presented.

                                        Website                               

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Stores See Google as Ally in E-Book Market , by Brad Stone, The New York Times, June the 29th of 2010

The launch of Google Editions will E-book market. The giant is to conclude a contract with the American Booksellers Association. It is to become the most important source of e-books, privileging independent booksellers.

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FRANCE

Book sector : key figures 2008-2009, Centre National du Livre
Key figures

 

 

 

 

Christine Albanel Report, April, the 15th 2010
This report ordered by the French Prime Minister François Fillon, shows the importance of an intervention of the public sector in the French ebook market, by separating, for instance,  the question of the library Heritage and of the digital conversion of the publishing industry. Christine Albanel, former French Minister of Culture and communication, also does proposals to contribute to the development of this new sector. 
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Livre numérique : du prix unique au prix perpétuel,EBooks: from the unique price to the perpetual price, by Hubert Guillaud, Le Monde, April the 4th, 2010

Whereas the debates around the ability to charge for digital contents are at the core of the reflections on the future of cultural industries, the question of the books price-fixing process prevails. This article reconsiders the modalities of books price-fixing and underlines the main issues relative to this question.
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e livre sera-t-il numérique ? L’étude du CNL confiée à Ipsos MediaCT Ebooks ? Only 0.1% of the French market! , par Anne BRIGAUDEAU, France 2, March the 26th, 2010

Ebooks appears as a revolution for cultural industries; yet, this economic market is only worth 0.1% of the whole publishing market in France. However, 2010 should be a year of substantial acceleration of the ebook market growth, notably after the launching of the Ipad. This article replaces the debates around those questions in its context, précising what is at stake here.

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 CP-2010-2 :Economic Models in an emerging  Market : The Electronic Book

Françoise BENHAMOU, Olivia GUILLON (Coll. Culture prospective, 16 p. , june 2010)
PROGRAM ECONOMY OF CULTURE AND OF COMMUNICATION 

While the eBook market is still emerging in France – representing less that 1% of editors’ revenues,  commercial strategies implemented by the publishing business traditional key players and the new challengers give a hint of the different configurations that could structure the digital books’ markets.

The dematerialization induces mutations which will affect the whole field of activity: disappearing and apparition of protagonists, loss, creation and shifting of value, industrial restructuring.

The market’s stakes, exposed to technical constraints such as the one of the interoperability between files’ norms and reading material, also depend on the conservation or the evolution of the legislation governing the books’ business in France: intellectual property rights, tax policies, and price fixing.

This analysis summarizes the potential future evolutions of the eBook economy.

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EUROPE

SPAIN

L’Internet s’invite dans le livre numérique en créant de la fiction interactive, El Mundo, le 20 mai 2010Internet enters the 'e-book' creating interactive fiction, El Mundo, May, the 20th 2010

The Spanish writer Guerrero released a book of a new kind, clearly associating science-fiction to the new opportunities offered by the internet within his novel “Xiphias”. The insertion of online links and the possibility of interaction with the book and the public embody these new ways of reading. Yet, the question is now to know if devices and individuals are ready to adapt to such innovating behaviors… 

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Livre électronique: les éditeurs espagnols créent une plateforme numérique, Le Parisien, 25 mai 2010Ebook : the Spanish publishers create a digital platform, Le Parisien, May, the 25th 2010

Spain gets a digital platform to sell e-books thanks to several publishing groups. Libranda,opening in June is to gather more than 5000 Spanish titles, and will be the largest Spanish e-book platform.

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UNITED KINGDOM

Le livre numérique représentait 5 % du marché au Royaume-Uni en 2009, Livrehebdo.fr, 19 avril 2010The e-book represented 5% of the book market in Unted Kongdom in 2009, Livrehebdo.fr, April, the 19th 2010

This article unveils the key figures of the e-book market in United Kingdom. To give one of them, 150 millions of e-books have been sold last year…

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RUSSIA

Le gouvernement russe soutient l’essor du livre numérique en créant une plateforme nationale regroupant tablettes de lecture, livres numériques, actualités concernant ce nouveau secteur. The Russian government sustains the e-book booming creating a national platform where you can find slates, e-books, news concerning this new sector.

Official website

 

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SWITZERLAND

Le livre électronique prend de court le Conseil national, par Ivan Radja, le Matin Dimanche, le 12 juin 2010The ebook preempts the National Council, by Ivan Radja,  Matin Dimanche,  June, the 12thof 2010

Switzerland has several policies concerning the E-book. The Swiss platform specialized in the Ebook is already online. Meanwhile, the national council still has no been considering the legal question and will only does it in September.

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AMERICAS

BRAZIL

Amazonian: Brazilian Booksellers, Publishers Begin Big Digital Push By Maria Fernanda Rodrigues and Ricardo Costa of PublishNews.com.br, April the 8th, 2010

Maria Fernanda Rodrigues and Ricardo Costa explore the ebook market boom in Brazil, with the arrival of the first e-bookstores and the Brazilian e-book conferences. The strategies for the Brazilian publishing groups are various. Cosac Naify, for instance, makes, from time to time, a book available as a free download.

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UNITED STATES OF AMERICA

Le piratage du livre numérique coûte 3$ milliards  aux éditeurs américains, par Paul Boutin, Venture Beat, le 20 mars 2010E-book piracy costs U.S. publishers $3 billion, says study by Paul Boutin, Venture Beat, March the 20th 2010

What are exactly the losses due to Ebook piracy? How the key players of the market, such as the publishing groups, can react to this phenomenon? This article faces the reality of piracy to its real effects on the publishing industries, presenting the key figures of E-book piracy for the US publishing groups.

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Publier ou périr. L’Ipad est il en mesure de faire basculer le Kindl et de sauver l’industrie du livre?- Ken Auletta, The Newyorker, 26 avril 2010Publish or Perish. Can the iPad topple the Kindle, and save the book business? -Ken Auletta ,The Newyorker, April the 26th, 2010

The opposition between Amazon and Apple has been heavily underlined by the launching of the Ipad, leading to the reassessment of Amazon’s business model in terms of eBooks. This article explores the strategies and respective roles of the different protagonists of an economic market deeply prone to structural transformations.

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ASIA

CHINA

China Mobile prêt à mettre en place la plus grande librairie numérique de Chine in Publishing Perspective - Wuping Zhao- 16 mai 2010China Mobile to Build China’s Biggest E-bookstore, Publishing Perspective - Wuping Zhao, May the 16th 2010
A new revolution is about to hit China after China Mobile’s announcement that the firm was ready to launch the biggest E-bookstore of the world, worth the equivalent of 500 millions of Yuan. By individual downloads or included in subscription contracts, more than 60 000 titles should be available to users in the coming years. This launch confirms the e-book success in China: as a striking example, the firm Hanwang sold more than 249,100 e-books during the 2010 first quarter. Yet, if the market seems to be particularly dynamic, it is not mature enough to allow the firm to act according to a structured business model.

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SOUTH KOREA

Les entreprises anticipent l’essor de l’ebook en Corée,  par Cho Ji-hyun, The Korea Herald/Asia News Network, le 16 juin 2010Firms anticipate e-book boom in Korea by Cho Ji-hyun, The Korea Herald/Asia News Network, June the 16th, 2010

Cho Ji-hyun, from the Korea Herald, explains the revival of the ebook in Asia, with the Ipad coming soon. But the digital libraries are not the only one which takes advantage of this new passion, the telecom firms do too and create new platforms to meet their consumers new needs.

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INDIA

indeWhile Ebooks appear as one of the major trends of 2010, India tries to enter the market with the release of the Infibeam Pi by the local firm Infibeam.com. Before its launch, the only e-reader available on the Indian market was Amazon’s Kindl for a price twice as high as the Infibeam’s one. Despite some technical problems and a limited number of books available on the plateform, the Infibeam seems to be able to effectively concurrence the Kindl – its price being one its main assets. Allowing downloads in Hindi, Sanskrit and other Indian languages; the Infibeam Pi could also lead to a better diffusion of knowledge and evolutions in the field of education.
   

Reading between the lines - Priyanka Parashar - Mint 2 mars 2010 –Read the article

Ebooks reader for Indian languages – Pooja Chaturvedi – Mint 30 mai 2010 –Read the article

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JAPAN

japonSony And Others Plan To Build “Largest eBook Distribution Platform In Japan” by Christopher MacManus, June, the 4th  2010

Christopher MacManus describe Sony’s strategy to build the largest e-book distribution platform in Japan. Are the new digital devices disposed to enhance the market of the media and publishing industry?

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OCEANIA

AUSTRALIA

australie

The Australian government created a new institution, the “Book Industry Strategy Book”, to establish a public policy of innovation in the ebook field. Indeed, “the written word may be almost as old as human civilisation itself but this doesn’t mean we can ignore the very real and very rapid advances being made in digital publishing technologies,” Senator Carr said.

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MAGHREB

TUNISIA

L’application Apple de la Bibliothèque de Tunis

The Apple application of the Library of Tunis

The firm Sanabil Med decided to innovate to point up the heritage of the library : one million of books, 40 000 manuscripts and 16000 collections of newspapers by creating an iPhone, iPad and iPod. This application will facilitate the consultation of its heritage and give access to each user. It also represents a new way to preserve original documents. 

A new application for the reading of ebooks, La presse, May the 1st, 2010
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Official website of the Bibliothèque de Tunis

The Library of Tunis exports itself with an iPhone application
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