Culture is future » Financing and economic models

Design culture as fertile ground for entrepreneurship

Entrepreneurship is a fundamental factor for the creation and growth of local and national wealth.

There is evidence that new jobs are mostly created by companies less than 5 years old. Entrepreneurship has become more relevant than ever in recent years after the onset of the 2008 financial crisis, particularly in developed countries suffering from high rates of unemployment. A key moment of the entrepreneurial process is the discovery (or creation) of opportunities. Until now, two of the most recognized sources of entrepreneurial opportunities were either technology-based or marketing-based. Today, design culture is becoming a source of potential entrepreneurial opportunities and designers are embracing the possibility of becoming entrepreneurs and not only designing for someone else. This article will provide a brief overview of this phenomenon and attempt to ask the right questions for future researchers to answer. 

Read the case study.

A contribution of the university Politecnico, by Laura Mata Garcia