Culture is future » Innovation and digital

09.27.2011

DEBATES 2011 - Referencing, prescription of cultural contents - "My culture" in real time, a new step of prescription?

fbAt the occasion of the Facebook developers conference f8, on September the 22th, 2011, Mark Zuckerberg presented innovations of the social networking website Facebook. These new features would allow following in live what your friends and you are doing. "We think this is an important step to help tell the story of your life," said Mark Zuckerberg. The new profile "Timeline" will be able to track all your online and offline life...

Not only the music you listen to will appear in newsfeeds but your friends can then click and play the same song, after new partnerships including Spotify and DailyMotion. With these partnerships engaged by Facebook, it could the same for news with Yahoo and l’Equipe, for movie and TV programs with Netflix , for concert tickets purchased with TicketMaster, for food with sharing recipes, and even for your jogging stats, ... A revolution in how to present and share activities and consumption online, it goes even further than the "like" and "recommend",  your friends can direct you to the content with just one click. If there was already social network dedicated to music as Last.fm, or if Amazon could already advise you according to your last purchase, with the new Facebook features, all activities of an individual that could be in one place. 

Search engines are currently the most used tool to discover and search content, but can the development of such social networks interfaces change the consumption habits and ways to access to content - especially cultural- of Internet users?

 

To go further

"Facebook as tastemaker", NY Times

 

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DEBATES 2011 - Referencing, prescription of cultural contents - Interview of Mats Carduner, fifty-five 

DEBATES 2011 - Referencing, prescription of cultural contents - Interview of Annina Svensson, Spotify France 

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