Culture is future » Innovation and digital


DEBATES 2011 - Cultural contents powered by connected devices - The information age by Eric Scherer

Eric Scherer, Director of Future Media, digital strategy and Connected TV, France Televisions.

What are connected screens and services ? What is your définition of Over the Top? How will these services and screens drive change in the cultural domain?

Screens and connected services are collectively known as "smart" smart phones, smart TV, tablets, and they have three common features:
- screens are connected to the internet
- devices connected with eachother which can communicate with eachother
- devices which accumulate increasing volumes of information about us

The Smartphone is now the centre of our digital lives, and 2011 saw the fusion of télévision and the internet, a phenomenon which will drive change in our cultural norms : consumption of culture becomes ubiquitous – 24/7 and anywhere. Media content becomes liquid and flows, frictionless, from one screen to another. Units of place and time will no longer be respected. New forms of storytelling, such as web documentaries, will emerge.

You published the first édition this spring of MetaMedia entitled « Connected life » What are the révolutions, the disruptions that await us ? What concrete examples can you give in the domain of the arts, culture and cultural industries?

Yes, we are witnessing a new revolution in the way the public accesses information, culture and entertainment These new types of content and services will be consumed on demand, immediately (streaming), customized (personalization) and mobile (everywhere). Discovery dictated by TV channels will no longer be the unique filter. We will also rely on search, recommendation and gaming. The remote control, now the second screen, will play a key role, as weill gesture recognition. Permanent access to knowledge, games and entertainment will become more important than possession.

Do these new connected screens and devices represent an opportunity for cultural industries?

Of course ! Because they enable the public and cultural objects to multiply meeting points in time and space. Already, the lines are blurred between our lives off- and online. Our immediate environment is connected 24/7. « In the coming years, everything that is connectable will be connected. » Permanent access to knoweldge and art will become more important that possession. The internet allows us to be immersed in media and exchange in the same way that we are surrounded by air or electricity. The network becomes another type of oxygen. It’s the information age.