When the crisis came, culture started to suffer. While public funds for culture are being reduced - or while they come from other sources such as the National Lottery in the UK - the cultural and creative institutions are forced to adapt, nay to invent their own economic models. Hence the emergence of new ways of financing - crowdfunding, investment funds, sponsorship, partnerships, co-productions... - which are forced to ally in order to carry forward both works and ideas.
"Although we’ve had to make cuts in grant-in-aid, we’ve increased the amount of money going into the arts through the National Lottery." said Ed Vaizey, Conservative culture minister, in an interview on BBC Radio. A survey on the origins and the destination of public funds allocated to culture in the UK.
In France, crowdfunding attracts more and more followers. The country now occupies the second spot on the podium in Europe with 154 million euros collected in 2014. There exist different types of collaboration...
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A new generation of cultural entrepreneurs is emerging. As web natives or coming from the universe of creation, they are inventing new business models and new uses, surfing the opportunities of the digital world in terms of innovation. A whole ecosystem has gradually started to be set up on at the territorial level so as to follow them in their development.
Corporate sponsorship is in France a recent phenomenon that has its pulse at the turn of the 1970s and 1980s, inspired by American philanthropy. It has been developing over the - more or less bleak - economic times.
The Cannes Film Festival's complete selection was unveiled on April 23th. The program includes forty films, among which some, such as The Valley of Love by William Nicioux, have a special financial arrangement: the budget was completed with the financial contribution of a few individuals, a trend likely to grow.
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