Culture is future » Innovation and digital



Next-up on our online cultural entrepreneur series, the Forum d’Avignon would like to introduce: Rokoko, a start-up which makes the animation process more intuitive and accessible.

What is your company’s objective?

Rokoko's cultural core sprung from our dream of making the animation process more intuitive and accessible. We wanted everybody to be able to make animated film and we wanted to challenge the medium in new directions by combining it with elements of theater and computer games. That was what inspired us to invent Animotion, our live animation theater project, where we use motion capture to create experiences where children can speak directly to animated characters. Since motion capture wasn't an intuitive and accessible technology, we invented our own sensor based smartsuit Salto to democratize motion capture and give everybody the opportunity to work with animation and human movements in virtual reality.

What challenges do you face in your development?

Next challenge for us is building the community around our Salto suit. We need awesome people to start using Salto and create all kinds of creative content on our platform. That way we can show the world what an amazing tool motion capture can be in a range of different projects.

What does it mean to be a cultural entrepreneur?

For me it means to have a core that is not driven by growth, money or tech for the sake of tech. At the center of our company is the wish to create innovative content and push cultural boundaries. You would be naive not to teach yourself how to navigate in business and entrepreneurial ecosystems, but I thinks that our sense of what feels right is often different from many of the others, because we are not solely driven by economic growth.

Rokoko's team

© Rokoko 

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The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address

  • A photo (website/founders/logo) in HD
  • A video link presenting your project
  • A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur