Culture is future » Innovation and digital



As part of our online cultural entrepreneur series, the Forum d’Avignon has selected: DanseAujourd’hui, a startup which aims at increasing attendance to dance performances.

What is your project/idea/start-up?

Our company aims at increasing attendance to dance performances.

Our ambition is to contribute to develop choreographic art by involving the spectators.

In order to create a community DanseAujourdhui offers dance spectators a wide range of services : Agenda web site of dance shows, advice from the community, personalized alerts, ticket booking, meetings with artists and cultural crowdfunding.

DanseAujourdhui activities make the spectator’s cultural path richer and easier through a strong social interaction.

We provide internauts interested in dance with the complete information they need, we sell theatres a complete referencing service of their dance programs on our geolocalized agenda web site and other communication supports (Le Parisien,, QueFaireàParis, Agendas culturels). 

DanseAujourdhui in short :

  • The website : 37,588 visits (+304% year), 27,500 unique visitors (+353% year), 103, 000 page views (+202% year)
  • The community > 5000 members
  • Partners : Maison de la Musique de Nanterre, Théâtre Champs-Elysées, Théâtre national de Chaillot, DanserCanalHistorique

What is your current challenge?

My challenge today is to convince French theatres to establish a new relationship with the spectators. Unfortunately, some performing arts professionals fear that the collaborative mode would question their skills.

Today’s digital world enables us to personalize the relationship with the spectator but spectators and theatres must both be involved. With Danseaujourd'hui I have managed to build a community of committed dance spectators. This community can offer theatres a new way of communicating so that professionals will be able to target spectators and provide them with the right information at the right time.

I currently want to develop a smartphone app with inovative technology which could create well-targeted information flows between theatres and spectators. I am looking for two theatres of entertainment that might be interested in testing the prototype with a group of regular spectators.

For you, what does it mean to be a cultural entrepreneur?

Being  a cultural entrepreneur is creating a new economic model to increase the cultural capital of the ecosystem involved. I put together collaborative practices and digital tools  to highlight all the people interested in dance, namely dance spectators, choreographers, critics and cultural institutions.

The members of our community  attend more and more places, diversify their performance choices, make more artistic discoveries and now they are also patrons of Dance ( thanks to DanseAujourdhui. Spectators become protagonists in the choreographic art development.

© Michael Ashour

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The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address

  • A photo (website/founders/logo) in HD
  • A video link presenting your project
  • A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur