Culture is future » Innovation and digital



To launch our online cultural series, the Forum d’Avignon would like to present : Yooboox, an ebook application for French readers.

What is your company’s objective ?

Yooboox is the first ebook streaming service :  100 000 books of all genres are available on our catalogue in unlimited access on tablets, smartphones and web.

What challenges do you face in your development ?

Regulatory changes we are experiencing, I hope will show that digital innovation and French traditional cultural are not always incompatible.

What does it mean to be cultural entrepreneur ?

An cultural entrepreneur means to have a mission to develop by all possible means all part of our culture : gastronomy, TV, literature, and regardless of the domain, as long as we’re working to rende rit more accessible. To be a cultural entrepreneur, is to be concerned about such impalpable wealth that defines us and our history.

Hélène Mérillon President et Co-founder of Youboox

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The web series : we’re interviewing cultural start-ups – Contact us!

As part of its web series on cultural entrepreneurship, the Forum d’Avignon is proud to present each week exciting stories on cultural start-ups.

This project is part of the Forum d’Avignon’s on-going work, in line with its 2015 agenda, on the ‘hybridization of economic models in cultural and on the manifesto on cultural entrepreneurship in creative industries (to be published soon).

To participate and promote your cultural start-up on the Forum d’Avignon’s website: please send to the address

  • A photo (website/founders/logo) in HD
  • A video link presenting your project
  • A short answer (2-3 lines, in English and French) to the following three questions:

                        - What is your project/idea/start-up?

                        - What is your current challenge?

                        - For you, what does it mean to be a cultural entrepreneur?