Culture is future » Innovation and digital

04.24.2015

Copyright: the new challenges of the creative industry in the digital era

Revue du web - 24/04/2015

The World Book and Copyright Day (April 23th) and the World Intellectual Property Day (April 26th) are some opportunities to recall that the issue of copyright in the digital era (one of the key themes of the think tank of the Forum d'Avignon 2015) affects the whole creative sector, involving all stakeholders around multiple issues: the oppositions between copyright and consumer rights, the questions of new uses (emergence of live streaming), of the financing of creation in the XXIst century (adapting business models and facing mass piracy)...

The entire creative industry is concerned. The book sector with the Federation of European Publishers (FEE), which launched a communication campaign to defend the Copyright under the banner #Copyright For Freedom, the music sector where « the International Federation of the Phonographic Industry — an organization that represents recording companies — alleged that certain digital platforms, including YouTube, Dailymotion and SoundCloud, have been exploiting legal loopholes to gain an unfair advantage in licensing negotiations » as reported by the Financial Times, or the audiovisual sector where HBO, the American producer of the cult series Game of Thrones, took action against mass piracy. The luxury industries, those in the video game or in performing arts also struggle to keep on developing talents locally.

These positions of the players in the value chain undertake public policy both in Europe and abroad : while in Brussels the reopening of the e-commerce directive starts being debated, on the other side of the ocean, the negotiations on the Trans-Pacific Partnership will have some impact on the national legal reforms.

Some evidence which show that the stakes are high and that nothing can be taken for granted…also to (re)read, the Open letter to Jean-Claude Juncker by the Forum d’Avignon issued in Les Echos on April 10th


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