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Contribution: "Enterprising culture" by Laurence Marchand

As Gérard Mortier used to say, “the first duty of an opera director should be the thought on the society he lives in”. It is for me the question that every cultural entrepreneur has to think about every day.

A cultural entrepreneur must be a utility, a tool serving both artists and publics, facilitating creation, and showing at the same time creative and innovation skills. He must care constantly about reinventing his artistic policy and the economic models enabling its functioning.

Being deeply convinced about the art at the core of this undertaking is the sine qua non condition of this entrepreneurship.


About de Laurence Marchand, Production Director and Artistic Coordinator, Théâtre du Châtelet