Culture is future » Innovation and digital


Contribution: "Data at the core of cultural innovation" by Marion Rampini (2/3)

A lot of cultural projects demonstrate the ambition to leverage on data and now integrate data valorisation to their strategies in order to develop innovating approaches in partnership with other economic fields. Three strategies could be pointed out:

1. Playing collaborative
2. Creating technological hubs
3. Involving in Smart Cities

2 - Creating of technological hubs

In itself, implementing technological hubs to foster innovation at the core of the cultural and creative industries is a way to stimulate development opportunities for the cultural sector, thus providing it with an innovative, new function: serving as a workshop at the cutting edge of the latest technological innovations.

Developing incubators gathering transverse activities to support and stimulate innovation

A transverse and collaborative approach is key to supporting data valorisation and digital transformation projects. The “incubator” model allows to leverage on this approach, and constitutes a major opportunity of development for the cultural sector. Opened in November 2014, the NEW INC incubator of the New Museum (Manhattan) aligns with current incubator models, offering a collaborative environment at the intersection of design, art and new technologies. Professionals, students and creative teams, can meet, share and join training programs, in order to create transverse emulation between sectors. Among cultural organizations, the New Museum is a pioneer in the implementation of such technological hubs.

Likewise, the IK Prize supported by Tate illustrates a willingness to include a collaborative and technological dynamic. Awarded by a jury of professionals from the high-tech field, this prize rewards projects promoting digital practices, audience involvement and users’ experience.

Positioning at the core of users’ experience, by developing workshop for innovative products

Among the latest technological developments, the Internet of Things constitutes a promising tool to leverage from for the cultural organizations of tomorrow.  These smart, connected objects contribute to collect, communicate and exploit data (e.g. through real-time data analysis and visualization). Smart watches, glasses, immersive devices or alternate reality games are thinning down the barrier between real and virtual. Allowing visitors to test these innovative contraptions and implementing them inside cultural projects constitutes an innovative positioning for the cultural sector.

For instance, during the Cyber Week, the MoMA invited its visitors to test prototypes of innovative products in the museum’s shop. Similarly, the Gaité Lyrique and the Conservatoire des arts et metiers have recently hosted prototypes in the context of the Futur en Seine event around digital innovations. Likewise, cultural organizations are developing innovative projects for their structures. Immersive visit with connected glasses for the Vélasquez exhibition at the Grand Palais, augmented reality at the Villa Cavrois, or even robots - as displayed for Tate’s After Dark project developed by the Tate- are many examples of leveraging from collaborative innovation, contributing to the development of the cultural sector.

By structuring these actions inside technological hubs, culture is placed at the core of collaboration and transversality between public and private sectors, firms and consumers, cultural organisations and audiences, which are essential to the digital transformation. Taking part to Smart Cities projects constitutes another opportunity to implement data at the core of collaborative innovation for cultural and creative industries.

About Marion Rampini

Graduated from ESCP Europe / Ca' Foscari / Ecole du Louvre. A passionate enthusiast in the Big data Revolution, its economic and societal impact, and the innovation it spurs. Provides analysis of digital uses and practices. Publishes on the stakes of Big data in the field of culture, especially with regards to museums.

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