Culture is future » Innovation and digital


Contribution: "Data at the core of cultural innovation" by Marion Rampini (1/3)

A lot of cultural projects demonstrate the ambition to leverage on data and now integrate data valorisation to their strategies in order to develop innovating approaches in partnership with other economic fields. Three strategies could be pointed out:

1. Playing collaborative
2. Creating technological hubs
3. Involving in Smart Cities

1. Playing collaborative by sharing data

“If leaders in the digital field introduced a new approach, they are not necessarily the best placed to collect and promote a fair use of data as a whole, throughout the value chain of culture” underlined Philippe Torres, Head of Consulting and Digital Strategy of L’Atelier BNP Paribas (La Tribune, November 20th, 2014). “Telecommunication operators, hauliers, hotel companies and restaurant industry, local public services and cultural services providers are logically the best placed to acquire usage data pertaining to their own services”.

Collaborative sharing strategies are on the rise and are further expanding, exploiting several possibilities.

A. Developing branding strategies based on the sharing of environmental data

Since 2013, the Seattle Art Museum uses data from weather forecasting, traffic or pedestrian flow for the work of art Mirrori created by the artist Doug Aiken. Similarly, the Nevada Museum of Art makes use of weather measures in Reno (Nevada, USA) to alter the colours of its online logo based on the current weather in the city. Thus, they echo the concept of the institution, which is the association of art and environment.

B. Building partnerships with actors from the telecommunication sector

Telecommunication operators have become key partners for cultural industries, collecting a prime source of reusable data collected on mobile uses. Thus, the Flux Vision program has been established with Orange as part of the Marseille Provence 2013 project in the French department of Bouches-du-Rhône. The exploitation of mobile network data makes it possible to draw three distinct profiles of visitors attending the events - namely locals, tourists and excursionists. This result has been obtained thanks to various data sources, such as estimated attendance for specific Marseille Provence 2013 events, daily analysis of attendance and mobility in different places of the French department. This system has now been made available to all French departments, thanks to a partnership between the Réseau National des Destinations Départementales (National Network of Departmental Destinations) and Orange. This example shows possibility of using data collected from telecommunication operators to boost the cultural tourism economy.

B. Innovating and collaborating openly thanks to hackathons

Along the lines of the Open Innovation initiative, supported by Cap Digital, the French Ministry of Cultural Affairs organized a Hackathon (held October 25-27th, 2013). Open Innovation consists in inviting sponsors such as large companies or public institutions to collaborate and provide data on their own structure that they want to see improved. This event gathered about sixty contenders with various profiles, in order to elaborate prototypes of applications for cultural products or services against tight deadlines. More than 150 files from the Ministry or public institutions have been provided – geolocation of French monuments from the Centre des Monuments Nationaux, metadata about educational files from the Centre Pompidou, documents from the Archives Nationales and great key dates of history of arts, made by the Ministry.

Those examples contribute to collaborative innovation and to the development of the cultural sector. Other opportunities that value data at the core of collaborative innovation exist, such as the inclusion of technological centres within cultural organizations, or the involvement in Smart Cities projects.

About Marion Rampini

Graduated from ESCP Europe / Ca' Foscari / Ecole du Louvre. A passionate enthusiast in the Big data Revolution, its economic and societal impact, and the innovation it spurs. Provides analysis of digital uses and practices. Publishes on the stakes of Big data in the field of culture, especially with regards to museums.

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On Twitter : @MarionRampini