Culture is future » Territorial attractiveness and social cohesion


Cities snatch away creatives!

Web review - 26/06/2015

Digital isn’t the only factor contributing to the development of creative cities. The recent labelling of cities such as Avignon and Saint-Etienne with their respective cultural projects, “Culture Tech” and “Design Tech” are signs recognizing that investments in creative industries is a factor boosting territorial attractiveness, as emphasized in Forum d’Avignon’s reports since 2011 (Barometer Culture Map, Kurt Salmon) : « Beyond attracting new skills, the challenge will be about locally creating favorable intellectual, cultural and scientific conditions to allow the emergeance of a « creative class » attached to its territorial base, built around three axes that will bring sustainable developement :

  • material and immaterial cultural heritage identification and consolidation,
  • support in branches of high education and dynamisation of the micro and small enterprises related this cultural heritage.
  • Lastly, willingness for social cohesion brought by the cohesive effects of cultural and creative projects »

The label is a key advantage at an age where the new generation of creatives are looking for both, opportunities for collective innovation as well as affordable living standards and prices.

From this angle, the departure of creative brains, considered to be linked with gentrification of artist districts happening in London and New-York, show how an active collaboration between public and private partners can limit the risks of a similar exodus.

Cartoon by Pascal Gros from Cartooning for Peace: "Welcome to Avignon".

Avignon takes away the French Tech label thanks to its project #culturetech

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London sees the departure of their creative brains

With high living costs and technologic developments allowing more remote-working, London risks losing its talents. Even worse, the city might lose the race to attract the next creative generation.

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New-York hosts a growing population of creatives

The number of professionals in the creative and cultural industries keep growing in New-York. But these professionals face a doubled challenge: student debt and skyrocketing rent…

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Liverpool aims to create 2000 jobs in cultural and creative industries by 2020

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Glasglow, ‘lifting’ with culture

Although the city of Glasglow faced bankruptcy in the early 2000, cultural policy and big projects have served as solid rescue plans. The transformation of industrial fields into cultural spaces is a true success !

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