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05.14.2013

Cineuropa's White card : Four questions to Marisella Rossetti

Interview with Marisella Rossetti, LUX Prize Responsible

 
Since 2007, the European Parliament commits, as some other European institutions do, with cinema thanks to the LUX Prize. Would you explain what is this prize about and what is its message ?

 The European Parliament is a model and a symbol of cultural diversity. Its composition reflects linguistic and cultural multiplicity. 

The legislative power of the Parliament, reinforced by the Lisbon Agreement, gives to it a capital role to apply European policies that influence the daily life of 500 million of citizens. Even so, the Parliament proficiency in cultural matters is limited.
The Parliament votes with the Counsel the budget of the European Union for the year, and can define contents of cultural and cinematographic programs proposed by the European Commission.
Moreover, the Parliament has, on the fringe of institutional issues, the possibility of taking its own symbolical initiatives.

The LUX Prize, for example: it's a concrete instrument of the Parliament with which it supports European cinema.

In Practice, the LUX Prize pursues two main objectives: to assist the public debate in and about the EU thanks to presented films, and to promote the diffusion of European co productions  going beyond the language frontier that's an obstacle to its circulation through Europe. In order to solve this problem, the LUX Prize offers subtitling in the 24 EU official languages to three films, as well as the production of a digital copy (DCP) for each Member State.

What have been the evolutions of the LUX Prize during the last years ?

The first steps of the LUX Prize are not very known outside the Parliament. But really soon the necessity of consolidating its early yet fragile success appeared, broadening its field of action in order to get it known by the audience.
So, the 2012 edition had a completely new challenge: the "LUX Film Days".

 Those days consist in the projection trough all the Member State of the three competition films subtitled in 24 languages, during the same period. Each projection is free and followed by debates where the audience can intervene.
Two aims were reached this way: concerning, via cinema, an audience that's not familiar to European Parliament communication activities, and making these film circulate through all Europe, either in partnership with association with already existing events or getting specific events organized by the Parliament Information Offices.

We have shared this experience, while keeping the projections inside the Parliament and a vote system established by deputies.
For instance, more than 40 projections have been organized, and around 30 000 people have enjoyed a quality cinema session in their language.

 

Do you have the impression that the LUX Prize contributes to a better acknowledgement of European Parliament ? 

Cinema is probably one the most apt cultural forms to create a membership feeling in a common space according to the European wit. 

In this respect, and thanks to the LUX Prize the parliament doesn't consider cinema as pure entertainment but supports Culture, with the conviction that Culture has the capacity to create a common public space for Europeans.

In this capacity, the LUX Prize becomes a communication instrument of the Parliament serving to broadcast its values helping the citizens understanding what Kind of institution the Parliament is. This way, the LUX Prize has become an active participation instrument. Indeed, competition film have given rise to public debates during various events: during the "LUX FILM DAYS", and many film festivals, during the women international day, the Europe Day, in schools or even through Information Offices of the Parliament.

I also have to highlight the "28 Times Cinema", that, since 2010, gather 28 young film-lovers from all around Europe. This event, organized in cooperation with the "Venice Days" and "Europa Cinemas", has strongly marked our institution participants.


The Cannes Festival will start very soon. Will you be present ? 

What actions will you undertake ?

The LUX Prize is very welcome in the most important international film festivals. 

For example, during the Cannes International Festival, European deputies meet European cinema professionals associations. This year there'll be a more important presence of our delegation in the 1st directors Assembly organized by our historical partner "La Quinzaine des Réalisateurs".  

Cineuropa

This year, the Forum d'Avignon is associated with Cineuropa, the first portal dedicated to cinema and audiovisual, for a white card on "creation, Europe's engine ?". Through daily news, interviews, data bases and thorough investigations on the audiovisual industry, Cineuropa promotes European cinema all over the world.

 

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