Culture is future »


Are-you creative ?

« Creativity and imagination requires us to learn how to pose the issues »[1].

What is creativity? How to justify the almost obsessive desire for inventiveness of modern societies? Overexposed and sometimes meaningless, the concept imposes itself as an essential quality, mixing boldness and responsiveness, feelings and ability to think out-of-the-box, ingenuity and openness to the world ...
Holy Grail of the twenty-first century: all look for it. But can it be limited? Thus, the Lisbon Agenda in 2007 advocated for a strengthening of the investments in creativity, presenting culture as "a catalyst for creativity in the framework of the Lisbon strategy for growth and employment". However, the promotion of creativity goes beyond mere artistic spheres, as demonstrated by the recent study conducted by IBM (1500 leaders of 60 countries and 33 industries). Rigor, integrity, ethics and efficiency, are now seen as secondary skills: it is by promoting creative and innovative approaches that leaders will, in the future, be able to adapt to industrial transformations, representing the main factors of uncertainty for 60 % of CEOs. For Michele McKenzie, President and CEO of the Canadian Tourism Commission, "the complexity we now face from a deluge of information, shortened time cycles, competition for talent and the ongoing demand for sustainability requires a great deal of creativity as we re-invent ourselves to truly thrive in the new economy."

If creativity is recognized as a way of improving the performance of companies, little is done to actively promote it. Still confined to certain specific fields of activity, the potential creativity of every employee is far from being encouraged and only a limited number of individuals consider themselves as creative. A fact that Hermann Vaske underlines with malice in his video series: "Why are you creative?” , presented at the opening exhibition of the Forum d’Avignon Ruhr, gathering the answers of different people from David Bowie and Vaclav Havel to the Dalai Lama and Emir Kusturica, from Asia Argento to Stephen Hawking, Samuel L. Jackson, Michael Gorbachev, Bono, Peter Gabriel or even George W. Bush ... and many others. Thus, for Milla Jovovich, creativity breaks our definitions, surprise us by reversing our perspectives and ideas, though often perceived as irremovable. According to Ken Robinson, creativity is far from being a rare commodity... For him, everyone is creative, but this ability is reduced by an education “out of creativity”, denying the fact that 'creativity is now as important as literacy in terms of education and should have the same status. A nod to Picasso claiming that "every child is an artist. The problem is how to remain an artist when growing up".
Two lines of thought are emerging here: the first on the potential creative power of each individual, given that its active development would benefit all stakeholders, and the second on teaching methods, including ways to optimize the transmission of knowledge and the legacy to future generations, thanks to a revaluation of imagination and originality.
Kate Canales, companies have an often unsuspected creative capital, which deserves to be revealed by more discussions, allowing the establishment of a rich environment, promoting research and the expression of new ideas. The concept of conviviality would then take on another dimension, whether between employees or with respect to consumers. The IBM study highlights that 95% of the most successful organizations consider strengthening the proximity to their customers as a key strategic initiatives over the past few years, including through the Internet or social networks.
For the OECD, "creativity and culture are important levers for personal and social development and a driving force of economic growth in the knowledge society. They are critical for ‘glocal’ competitiveness and shape territories and local economies in a new creative way. "

If these explanations, reassuing and carrying positive values, sounds like common sense,why not capitalizing on creativity?

And you, how are you creative?

To go further

FA Ruhr and Hermann Vaske

Culture and local development, 2005, OEDC

Finding creative people is easy and here is how

IBM 2010 Global CEO Study: Creativity Selected as Most Crucial Factor for Future Success


Credits photo : Marc Lagneau

[1] B. Schwartz, Réflex. prospectives,1969, p. 15