Culture is future »

04.05.2011

Always further - metropolis: launching of ECCE-Ruhr

ECCE

Ecce, the European centre for creative economy, moves into new flagship rooms in the Dortmund U building. Illustrious guests praise the institution’s leading role in Europe – creative industry helps conventional industry to develop innovative approaches.

Yesterday, Dieter Gorny, director of the European centre for creative economy – in short: ecce – received the high ranks of politics, culture, and economy in the office rooms in the Dortmunder U. Representatives of the state, the EU commission, the partners, and delegates of the Forum d’Avignon, or the Creative Factory Rotterdam complimented ecce on the move – all of them pointed out the crucial importance of the European centre of creative economy.

With the official opening of the ecce rooms in the Dortmunder U, North Rhine-Westphalia underlines its spearheading position concerning the subject of creative industry in Europe – a tenure which started 1999 with the first conference of the European creative industry on the premises of the former mine Zollverein.

Three years ago, 2008, the fifth cultural industry report of the state of North Rhine-Westphalia already included a demand for a European centre in said state.

The capital of culture Ruhr.2010 was the first of its kind focussing on and effectively supporting creative industry, providing the impulse for the foundation of the European centre for creative economy in the context of new European initiatives for the creative industry (Green Paper 2010 / European Creative Industries Alliance 2011) – just in time to incorporate the European potentials into this region. Europe and creative industry: these two pillars of success are supposed to build a lasting base for the RUHR metropolis and North Rhine-Westphalia.

Reinhard Büscher, head of the Directorate-General of Enterprise and Industry of the European Commission, confirmed: „Creative industries are more than culture and arts, they represent highly dynamic professions with a transformative energy fuelling structural change, leading to intelligent, lasting growth. The creative input and the spillover effects from the creative industry into traditional industry contribute to make the complete economy more innovative."

The mayor of Dortmund, Ullrich Sierau, pointed out the importance of the institution within the general political context: “So far, structural change in Dortmund has meant the way from steel, coal, and beer to high technology, logistics, and services. The opening of ecce is a big step for the creative industry towards becoming the fourth distinctive sector in Dortmund.”

Urban researcher and publicist Charles Landry congratulated ecce with the following words: „ecce has the potential to establish itself as a "centre" for creative cities in Europe.“ Between 1993 and 1995, the then unknown Charles Landry conducted researches in the Ruhr and in England, leading to the publication of his ground-breaking book "The Creative City: A Toolkit for Urban Innovators“. Today, Landry works in the Ruhr again, for RUHR.2010 – this time with a comparing study on cities of culture in Europe which will be presented November 2011 at the "Forum d’Avignon", the famous culture and economy conference established by the state of France 2008 on the occasion of France’s presidency of the European council. This also marks another task of ecce: to present the RUHR metropolis as a driving force for the creative industry well beyond 2010 in the European dialogue – with all the respective advantages for the region.

The Ruhr can also use European funds for culture and creative industry to realise its strategies, namely developing urban spaces for artists, and culture, and creative industry – some examples of 2010: the Musikzentrum Bochum, but also Harmonie e.V., „Ein Monat Marxloh“ in Duisburg, or the Games Factory in Mülheim. Other than that, supporting creative minds and talents is another focus – be it by means of special sector commissions or by awards for young creative personalities. And last but not least, the promotion of exhibitions such as the Living Games, or the organisation of a new European congress exposition is another important task - parallel to the presentation ceremony of the innovation award for cities of culture in cooperation with the EU commission.

At the opening ceremony in the Dortmunder U, culture minister Ute Schäfer called ecce an innovative centre of creative economy with a relevant role in Europe. "In the last three years, ecce has become a successful centre of European networking", Schäfer said.

These transformative cultural developments are documented by the web TV format and blog forum 2010LAB.tv which constitutes a European portal for cities of culture and creative cities. 2010LAB.tv observes and follows the change from industrial to knowledge society in the Ruhr and the European partner cities, focusing on the innovative factor, the economic driving force „culture“. Currently, 20 writers from 10 countries are part of the 2010LAB.tv universe – their task: to report on culture which changes cities and their future.

Parallel to the opening of the ecce premises, 2010LAB.tv starts the world wide communication of the "Flying Pictures" by Prof. Adolf Winkelmann.
This most extensive European outdoor media art can be experienced internationally 24/7 in HD quality via live web camera – for the time being, exclusively on www.2010LAB.tv. The flying pictures in the crown of the Dortmunder U are an epitome of the innovation impulse media art and media facades are triggering in many European cities today. They send two messages – a “must see” to tourists and a “you can” to artists! Film and media art are more than a wall decoration – often, they are the reason why former industrial buildings or premises are used again: this kind of art causes innovation by art – the pictures displayed on the web cam want to appeal for that beyond the artistic experience, inviting us to be part of the adventure.

Dieter Gorny was very pleased about all the enthusiastic and positive statements by the guests: „The European centre for creative economy, ecce, moves into the Dortmunder U, proving the claim for long-term commitment which the capital of culture RUHR.2010 has formulated: to promote the development of the creative industry in a regional, national, and European context. Thus, ecce emphasises the importance of the creative sectors for cultural and social change once again. “

 

 

contact ecce | european centre for creative economy

ecce ist ein Institut der RUHR.2010 GmbH

new address  (Dortmunder U)

Emil-Moog-Platz 7 | 44137 Dortmund

Tel: +49 231 22227570

Fax: +49 231 22227501

http://www.e-c-c-e.com/

http://www.2010LAB.tv

 

Photo: Vladimir Wegener