Culture is future » Territorial attractiveness and social cohesion


Always Further - Increasing Understanding and Visibility of Cultural Heritage: the role of ICT

How can technology be used to increase visibility and understanding of the numerous sites that are not yet able to attract the amount of people they deserve? 

Visibility of the large majority of sites is very low, and so is the level of “understanding” of CH. Solutions to these issues require services that involve many co-operating actors and are well integrated in the territory. In this scenario, Information & Communication Technologies (ICT) may play a significant role, by providing the tools to reach people with relevant and appropriate information. Therefore, the market of digital services and multimedia content for cultural tourism might have a significant impact on the ICT industry in the future and may become an increasing source of new jobs for the Information Society. Content and services should be discovered and delivered in the most suitable format, optimized to the user situation, profile and environment. “Docere, delectare, movere” are the motivations for  this multimedia content as it was for the orators of the ancient Rome: content and services should be compelling enough to increase the knowledge level and excite the users at the same time and they should be delivered nearly spontaneously on the most appropriate available medium. 

Many requirements should be met to turn this potential market into reality. A lot of research has been dedicated in the last decade to meet some of these requirements separately, but research to meet all of them in a harmonized way is still a new horizon in the CH domain. In our vision, the design of CH ICT services will benefit from current research trends on embedded systems and smart spaces: new software architectures and platforms derived from this research will enable multi-vendor, multi-device and multi-part device interoperability at different level: connectivity, service and information. Starting from a semantic data representation, i.e. using ontologies, the adoption of such new platforms will allow cultural institutions to increase their visibility and the understanding of their cultural patrimony by offering ICT smart services to plenty of visitors.



 Luca Roffia (University of Bologna, Italy), Sara Bartolini (University of Bologna, Italy), Daniele Manzaroli (University of Bologna, Italy), Alfredo D’Elia (University of Bologna, Italy), Tullio Salmon Cinotti (University of Bologna, Italy), Giuseppe Raffa (Intel Corporation, USA) and Marina Pettinari (SPES s.c.p.a., Italy), Requirements on System Design to Increase Understanding and Visibility of Cultural Heritage, Handbook of Research on Technologies and Cultural Heritage: Applications and Environments


A contribution of the University of Bologna/Luca Roffia