Culture is future » Innovation and digital
Always further - Apps
Despite some already impressive figures (5 billion downloads in 2 years on Apple’s App store), it seems that the market of Smartphone’s’ application could only be at an early stage of development. Indeed, a study by Forrester Research on the future of applications store predicts the development of an important offer, notably by Telco providers. The entering of Google on this market could as well contribute to the questioning of Apple’s monopoly. Besides, the study highlights certain strategic issues, such as the ones linked to communication and marketing: many applications are not profit-making, because of a poor promotion made by the developers, who often lose sight of the fact that those platforms function in a way comparable to traditional shop.
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