Culture is future » Financing and economic models

10.18.2013

85 billion euros, the direct economic impact of culture in France

In other words, 2.2% of GDP in 2011. This result is based on a harmonized European statistical field definition of culture.

 

85 billion euros, and an added value of 40 billion euros

In 2011, all cultural sectors (audiovisual, live performances, books and media, advertising, architecture, visual arts, cultural heritage and education) has an annual production of 85 billion euros, and an added value of 40 billion euros. 'In relation to the value added of all industries, it represents 2.2%', according to Yves Jauneau author of the DEPS’ October, 2013 letter (Research Department, forecasting and statistics of the Ministry of Culture and communication). In 2011, the audiovisual (radio, film, television, video disc) focuses quarter of the cultural value (in current euros), 18% live performances, books and the press 15%, and property, 11 %.

Waiting for calculation of positive externalities

If the direct impact is measured, it does not take into account here the indirect or induced possible influence of culture on other economic activities (including tourism, luxury, ...) positive externalities that will be presented by others studies published in the coming weeks: one led by the joint Ministry of economy and culture’s Inspection Finance, another by all cultural sectors, under the aegis of the SACEM.

The GDP’s share of culture in decline since 2004

It has improved since 1959, peaking in 2003 at 2.45%, the economic importance of culture in the whole of the French economy has been declining since. Within the different branches that form the cultural basis, however, the changes are mixed: the relative share of the press and the book were the first branch of cultural activities in terms of value added in 1995 continuously decreases and conversely that the performing arts progresses, as well as heritage. The 2008 economic crisis has particularly affected the activities of the fields of architecture and advertising, which are declining in recent years.

The share of French household spending on culture decreased since 1995

Between 1995 and 2011, household spending on culture have increased on average each year by 1.8 % , against an increase of 3.3 % for all of their expenses. If the book and the press are always the first position of cultural spending (45 %), it declined significantly (56 % in 1995) , in favor of spending on broadcasting (excluding disc) , heritage and entertainment alive. In 2011, a household spends 20% of its spending to creative cultural activities, arts and entertainment or libraries, archives , museums, against 8% in 1995 .

This steady increase, driven by the sharp rise in prices in the performing arts , contributed to the increase in value of marketable production of these branches. The largest decline for the household expenditure to record sales, which have crashed since 2003, although the share of digital sales is slowing the decline since 2008. Expenditure on the purchase of music now represent 2% of French cultural spending (vs 10% in 1995). The study of Bain & Company[1] to be published for the Forum d'Avignon 2013 shows that through different platforms compete, the rebound is possible..

 

More info : complete study october 2013 

 




[1] Bain & Company: The era of the prescription. The reign of abundance than the discovery