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3 questions to...… Jérôme Duval-Hamel, President of the Jury of the Prix Franco-Allemand des Industries Créatives et Culturelles

The Forum d’Avignon met Jérôme Duval-Hamel, President of the Jury of the « Prix Franco-Allemand des Industries Créatives et Culturelles » which will award a cultural and creative project on the 2nd of December.

Mr. Duval-Hamel believes in the economic attractiveness of cultural industries for which he stood by. He has indeed been working as an executive within big companies including cultural industries for over twenty years. He thus notably contributed to the establishment of Vivendi, European and worldwide leader in media and to the development of Babelsberg studios in Berlin.

Jérôme Duval-Hamel additionally presides the French and German Chamber of Commerce and Industry. Not only does he manages cultural entities, but he is also a plastician and he benefited from a training in Germany with painters and master glassmakers.

The French and German Prize of Creative and Cultural Industries started with you. Why did you launch this prize in 2013? With what goals?

2013 points out the 50th anniversary of the Elysée Treaty. On this occasion, France and Germany have decided to honour creative and cultural industries as part of the economy. This new prize embodies the willingness of both our states to promote Franco-German innovative partnerships.

Thus and for the first time in history, we rewarded the best Franco-German initiatives in various cultural industries such as fashion, design, cinema, music, media, books and cultural businesses. During the official ceremony in December 2013, two winners were designated. On the one hand, we have Augustin Teboul, high end womenswear  founded by two extraordinary fashion designers coming from France and Germany. On the other hand, the second prize was given to Studio Canal, output of a merger between the German company Kinowelt and the French company Tandem and producer of the successful TV series « Crossing Lines ». 

Your professional career as a manager of important companies and your academic career in some of the best universities allows you to have a panoptic and panoramic insight of current entrepreneurial stakes. To what extent do creative and cultural industries constitute a Franco-German growth factor for the future according to you?

It is true that I am committed in being multi-skilled. In a global economy which is continuously moving, developing new skills is essential in order to anticipate market challenges. Throughout my knowledge both as an academic and as a practitioner, I promptly pointed out the assets of the Franco-German partnership in creative and cultural industries.

This sector is economically decisive and socially structuring. Our creative and cultural industries currently represents in France and in Germany between 150 and 200 billion euros and between 2 and 3 million jobs. The dynamism of this sector can be attributed to both countries’ synergy. While Germany stands out with its industrial performance, France is known for its excellence and its expertise. The eighty projects that we received this year demonstrate how much this partnership between German and French companies in this area is rich and deeply innovative.

The surveys initiated by the Forum d’Avignon in France and in Germany highlight the necessity to raise a new generation of creative and cultural entrepreneurs. Do you think that universities cover these branches accurately within their courses? Does academic training match with the needs of some companies? What potential improvements could be suggested?

The Forum d’Avignon and Forum d’Avignon Ruhr truly constitute a business incubator of cultural and creative industrial strategies. It is unfortunate that these initiatives are not promoted by universities. Indeed, the role played by universities is essential to transfer industrial and cultural knowledge and techniques.

I think that our range of academic courses neglect the talent pool that flows within universities. One of our priorities is to develop the entrepreneurial spirit among students. Promote students awareness to the business world is also crucial in order to stimulate new career interests. Furthermore, studies are often locked up in compartments and limit the growth of a creative spirit. I have always been committed in promoting culture among my students by encouraging meetings with creative professionals. The Prize contributes to this approach. 

Learn more : The Forum d’Avignon is shortlisted for the 2nd edition of the French-German award for cultural and creative industries

Photo credit:  French & German Chamber of Commerce & Industry

Le Forum dAvignon  a rencontré Jérôme Duval-­Hamel, Président du Jury du Prix Franco-Allemand des Industries Créatives et Culturelles, qui sera remis le 2 décembre prochaine à Paris.


            L’attractivité des industries culturelles, il y croit et la défend activement. Jérôme Duval-­Hamel est fort d'un parcours de dirigeant depuis plus de vingt ans de grands groupes notamment dans les industries culturelles. Il a ainsi participé à la création de Vivendi, alors 1er groupe multimédia européen et mondial, et à Berlin, au développement des Studios de Babelsberg.


            Jérôme  Duval-­Hamel  est  membre  du  Présidium  de  la  Chambre  franco-allemande  de Commerce et d’Industrie. Administrateur d’ensembles culturels, il est également plasticien et a effectué sa formation en Allemagne auprès de peintres et maîtres verriers.